KOL Specialist

Shin Media Inc.; Taguig; On-site; PHP 279,000 - 390,600; Full time

Job summary

A digital marketing agency is seeking an Influencer Marketing Specialist in Taguig, Philippines. The successful candidate will identify and recruit KOLs, manage influencer campaigns, and execute marketing strategies across social media platforms. A Bachelor's degree in Marketing and at least one year of relevant experience are essential. Strong communication and organizational skills are required to thrive in a fast-paced environment, contributing to innovative marketing solutions.

Qualifications

• At least 1 year of experience in influencer marketing, KOL management, or affiliate marketing.
• Strong knowledge of TikTok and affiliate marketing platforms.
• Experience in campaign negotiation and management.

Responsibilities

• Identify and recruit suitable KOLs and influencers.
• Plan and execute influencer marketing campaigns.
• Maintain strong relationships with influencers and agencies.

Skills

Influencer marketing

KOL management

Data-driven mindset

Excellent communication skills

Organizational skills

Education

Bachelor’s degree in Marketing or related field

Tools

Analytics and reporting tools

TikTok

Shopee Affiliate

Lazada Affiliate

Job description

Responsibilities

• Identify and recruit suitable KOLs, influencers, and affiliates aligned with brand goals.
• Build and maintain strong relationships with influencers and agencies.
• Plan and execute influencer marketing campaigns (product seeding, paid collaborations, affiliate campaigns, live selling support).
• Coordinate campaign briefs, deliverables, timelines, and content approvals.
• Track affiliate links, promo codes, and sales performance.
• Negotiate rates, contracts, and partnership terms.
• Prepare campaign performance reports and ROI analysis.
• Stay updated on TikTok trends, viral formats, and creator strategies.
• Collaborate with internal teams (creatives, ads, live team, account managers) for integrated campaigns.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• At least 1 year of experience in influencer marketing, KOL management, or affiliate marketing.
• Strong knowledge of TikTok, Shopee Affiliate, Lazada Affiliate, and social media platforms.
• Experience negotiating with influencers and managing campaigns.
• Data-driven mindset with basic knowledge of analytics and reporting tools.
• Excellent communication and relationship-building skills.
• Organized and capable of handling multiple campaigns simultaneously.

Preferred Qualifications

• Experience handling TikTok Shop campaigns.
• Background in beauty, fashion, FMCG, or lifestyle brands.
• Familiar with influencer tools and creator marketplace platforms.
• Experience in live selling collaborations with KOLs.