HubSpot Marketing Automation Pro

MicroSourcing International; Manila; Hybrid; PHP 450,000 - 700,000; Full time

Benefits offered by this job

Healthcare on day one

Dependent coverage

Group life insurance

Performance bonuses

Job summary

MicroSourcing is seeking a Marketing Automation Specialist to design and manage automated customer journeys in HubSpot, powering trial to paid lifecycle marketing. You will configure triggers, build segments, and maintain lead scoring for effective Sales handover.

The role emphasizes cross-functional collaboration with Sales and Customer Success, ongoing performance analysis, and optimization of engagement and revenue impact. Hybrid work setup in Metro Manila is offered.

Qualifications

• Hands-on experience building and managing automated marketing journeys in HubSpot.
• Experience with behavioral triggers, workflow automation, segmentation, and lifecycle marketing.
• Experience maintaining lead scoring models and automated lead routing processes.
• Strong understanding of customer lifecycle stages, conversion funnels, and marketing automation principles.
• Experience analyzing journey performance using conversion, engagement, and revenue metrics.

Responsibilities

• Design and build automated, multi-branch customer journeys in HubSpot across the full lifecycle (trial conversion, onboarding, engagement, winback, cart abandonment, re-engagement).
• Configure behavioral triggers using data signals such as pages visited, access-denied hits, engagement decay, score movement, trial stage, and checkout drop-off.
• Build and maintain self-updating audience segments based on lifecycle stage, value tier, ICP fit, behavior, and engagement.
• Maintain lead scoring models and automated routing rules that pass qualified leads to Sales with context like source, score, pages viewed, and trial status.
• Set up and execute automated journey and lifecycle tests against control groups to measure impact of journey structure, timing, sequencing, triggers, and offers.
• Analyze end-to-end customer journeys to identify drop-off points and opportunities for automation across Marketing, Sales, and Customer Success.
• Report on journey and lifecycle performance, including conversion by stage, time to convert, and revenue attributed to automated journeys.
• Collaborate with Sales and Customer Success to ensure automated journeys support customer engagement and lead handover.

Skills

HubSpot workflows

Lifecycle marketing

Lead scoring

Segmentation

Analytics

Tools

HubSpot

A/B testing

Job description

MicroSourcing is seeking a Marketing Automation Specialist to design and manage automated customer journeys in HubSpot, powering trial to paid lifecycle marketing. You will configure triggers, build segments, and maintain lead scoring for effective Sales handover.

The role emphasizes cross-functional collaboration with Sales and Customer Success, ongoing performance analysis, and optimization of engagement and revenue impact. Hybrid work setup in Metro Manila is offered.