HubSpot Customer Journey Architect

MicroSourcing International; Manila; Hybrid; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Healthcare coverage day one

Performance bonuses

Team events

Flexible work arrangements

Inclusive culture

Job summary

MicroSourcing International is seeking a Customer Journey Specialist in a hybrid setting (Eastwood, Quezon City). The role focuses on designing and optimizing automated marketing journeys within HubSpot, including onboarding, engagement, and winback milestones.

You will configure triggers, build audience segments, manage lead scoring, and collaborate with Sales and Customer Success to improve conversions and revenue impact.

Qualifications

• Hands-on experience building automated marketing journeys in HubSpot.
• Experience with behavioral triggers and workflow automation.
• Experience maintaining lead scoring models and automated lead routing processes.
• Strong understanding of customer lifecycle stages, conversion funnels, and marketing automation principles.
• Experience analyzing journey performance using conversion, engagement, and revenue metrics.

Responsibilities

• Design and build automated, multi-branch customer journeys in HubSpot across the full lifecycle.
• Configure behavioral triggers using data signals such as pages viewed and engagement.
• Build and maintain self-updating audience segments based on lifecycle stage and behavior.
• Maintain lead scoring models and automated routing rules that pass qualified leads to Sales with context.
• Set up and execute automated journey tests to measure impact of structure and timing.
• Analyze end-to-end customer journeys to identify drop-offs and automation opportunities.
• Report on journey performance, including conversion by stage and revenue attribution.
• Collaborate with Sales and Customer Success to support engagement and conversion.

Skills

Marketing automation

Lifecycle marketing

Lead scoring

Lead routing

A/B testing

CRM data analysis

ICP segmentation

Cross-functional collaboration

Analytical thinking

Behavioral triggers

Tools

HubSpot

Job description

MicroSourcing International is seeking a Customer Journey Specialist in a hybrid setting (Eastwood, Quezon City). The role focuses on designing and optimizing automated marketing journeys within HubSpot, including onboarding, engagement, and winback milestones.

You will configure triggers, build audience segments, manage lead scoring, and collaborate with Sales and Customer Success to improve conversions and revenue impact.