Senior Copywriter & Brand Voice Strategist

BEGINNINGS COMMUNICATIONS, INC.; Eastern Manila District; On-site; PHP 360,000 - 540,000; Full time

Job summary

Beginnings Communications, Inc. is seeking an experienced copywriter to craft engaging content across channels, maintain a consistent brand voice, and collaborate with cross-functional teams to drive campaigns. You will present concepts to clients, supervise on-ground and remote executions, and mentor junior staff.

The role emphasizes staying ahead of industry trends, refining content through review and editing, and leveraging performance metrics to optimize future strategies.

Qualifications

• At least 3 years of Copywriting experience in an AGENCY / MARKETING environment.

Responsibilities

• Develop fresh, high-quality, engaging, and on-strategy creative ideas, campaigns, copy, and content for various channels including long-form and short-form videos, online activation, websites, social media content, email materials, etc.
• Maintain and evolve the brand voice, ensuring consistency across all content and communication channels.
• Collaborate with other stakeholders to develop and execute campaigns that align with business goals.
• Present creative effectively to clients and various stakeholders.
• Supervise, operate, and ensure the effective execution of campaigns on-ground and remotely.
• Participate meaningfully in production sessions, in live and studio settings.
• Review and edit content for accuracy, clarity, and adherence to brand guidelines.
• Stay updated on industry trends, competitor activities, and audience preferences to inform content creation.
• Provide guidance and mentorship to junior copywriters and content creators, fostering a collaborative and creative environment.
• Monitor and analyze content performance metrics, using insights to optimize and improve future content strategies.

Skills

Copywriting

Job description

Beginnings Communications, Inc. is seeking an experienced copywriter to craft engaging content across channels, maintain a consistent brand voice, and collaborate with cross-functional teams to drive campaigns. You will present concepts to clients, supervise on-ground and remote executions, and mentor junior staff.

The role emphasizes staying ahead of industry trends, refining content through review and editing, and leveraging performance metrics to optimize future strategies.