Senior Copywriter

Outsourcey; Philippines; Remote; PHP 700,000 - 1,100,000; Full time

Benefits offered by this job

Competitive salary

HR function shaping opportunity

Opportunity to work with industry Le2

Career growth and development

Job summary

Outsourcey in the Philippines is seeking a Senior Copywriter to drive direct response campaigns across channels. You will craft compelling offers, headlines, and emails at scale while ensuring market accuracy for AU, UK, and USA audiences.

Join a fast-growing team to shape HR functions and collaborate with industry leaders. The role demands fast, independent work with a proven sales-focused copy track record.

Qualifications

• 5+ years writing direct response copy with measurable sales results.
• Ability to craft a 6-word headline with impact.
• Strong understanding of advertising claims compliance; broadcaster experience is a plus.
• Writing accurate, idiomatic copy for AU, UK, and USA audiences.
• Fast, self-managing, and able to handle high-volume output across channels.

Responsibilities

• Write offer copy and campaign messaging for 12-week cycles.
• Write Klaviyo email campaigns and flows (abandoned cart, post-purchase, win-back).
• Create paid social and Meta ad copy with hooks and clear CTAs.
• Produce Shopify headlines, landing pages, and product pages within tight word counts.
• Create marketplace listings and A+ content for Amazon and eBay.
• Draft supers, overlays, and TV advertorial copy.
• Develop product flyers and retail-facing materials.
• Strictly follow the approved claims library and flag substantiation needs.

Skills

Direct response copywriting

Sales-driven copy

Advertising compliance

Market-specific copy (AU, UK, USA)

High-volume writing

Job description

Looking to take your career to the next level? Then this role is for you!

Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together!

Profile Requirements:

• 5+ years writing direct response copy with proven, measurable sales results
• Ruthless with word counts and able to sell in a 6-word headline
• Strong understanding of advertising claims compliance with Clearcast or broadcaster experience a strong plus
• Able to write accurately for AU, UK, and USA audiences with correct spelling and idiom for each market
• Fast, self-managing, and comfortable working at high volume across multiple channels

Core responsibilities:

• Write offer copy and campaign messaging for each 12-week cycle and major sale period
• Write Klaviyo email campaigns and flows including abandoned cart, post-purchase, and win-back sequences
• Write paid social and Meta ad copy with strong hooks and clear CTAs
• Write Shopify banner headlines, campaign sections, landing pages, and product pages to tight word counts
• Write marketplace listings and A+ content for Amazon and eBay
• Write supers, overlays, and supporting copy for TV advertorials and live TV shopping
• Write product flyers, inserts, and retail-facing materials
• Work strictly from the approved claims library and flag anything requiring substantiation

Benefits:

• Competitive salary
• Opportunity to shape the HR function of a rapidly growing BPO.
• Work closely with a team of industry leaders who have successfully scaled BPOs in the past.
• Career growth and development opportunities.