GTM & Launch Operations Lead

Adidas; Philippines; On-site; PHP 800,000 - 1,100,000; Full time

Job summary

Adidas Philippines is seeking a Go-to-Market Planning & Execution professional to support the development and execution of integrated GTM plans, manage the NAC creation process, and drive in-season business support across channels. The role requires strong project management, cross-functional collaboration, and detailed reporting to ensure timely launches and commercial performance.

You will coordinate calendars, briefs, and external partnerships, while tracking deadlines, launch readiness, and

Qualifications

• 2–5 years of experience in Go-to-Market, Product Operations, Merchandising, Brand Marketing, Sales Operations, or a related function.
• Strong project management and coordination skills with the ability to manage multiple deadlines.
• Experience with product lifecycle processes, article creation, assortment planning, or retail/consumer goods operations is preferred.
• Highly organized, detail-oriented, and able to work effectively in a cross-functional environment.
• Strong analytical skills with proficiency in Excel and reporting tools.
• Excellent stakeholder management and communication skills.

Responsibilities

• Support the development and execution of integrated go-to-market plans aligned with business objectives and commercial priorities.
• Own and maintain the GTM calendar, ensuring alignment across key milestones, product launches, campaigns, and stakeholder deliverables.
• Coordinate GTM tools, meetings, and communication cascades to ensure clear alignment across teams.
• Support stakeholders in tracking key deadlines, deliverables, and launch readiness activities.
• Lead the NAC creation process and manage country hyperlocal product calendar to support seasonal launches.
• Develop and coordinate product design briefs and oversee contracting with external partners and agencies.
• Oversee NAC creation to ensure accurate product information for launches.
• Partner with channel teams to support in-season execution and commercial performance.
• Coordinate campaign readiness activities to ensure timely launches across channels.
• Consolidate and analyze campaign and sell-through reports and provide actionable insights.
• Support pricing updates and adjustments as required.
• Track product performance and address executional challenges with cross-functional teams.
• Support GTM files, templates, trackers, and planning tools; monitor order deadlines; coordinate sample management; lead showroom setup; drive process improvements.

Skills

Project management

Coordination

Analytical skills

Excel

Reporting tools

Tools

Excel

Job description

Adidas Philippines is seeking a Go-to-Market Planning & Execution professional to support the development and execution of integrated GTM plans, manage the NAC creation process, and drive in-season business support across channels. The role requires strong project management, cross-functional collaboration, and detailed reporting to ensure timely launches and commercial performance.

You will coordinate calendars, briefs, and external partnerships, while tracking deadlines, launch readiness, and