Trade Marketing Lead: Growth & In-Store Activations

GoTyme; Quezon City; Presencial; PHP 900.000 - 1.200.000; Jornada completa

Descripción de la vacante

GoTyme in the Philippines seeks a strategic Trade Marketing Lead to drive trade marketing initiatives, develop go-to-market plans, and collaborate with sales and marketing to maximize performance across channels.

You will build strong partnerships, manage budgets and A&P spend, translate brand strategies into regional executions, and create compelling in-store campaigns and POS assets to boost ROI while monitoring field execution and program effectiveness.

Formación

• Bachelor's degree required and agency or related field experience preferred.
• Strong stakeholder management and ability to build effective working relationships.
• Ability to generate actionable insights from data and translate them into business strategies.
• Deep understanding of customer segmentation and channel optimization.
• Experience in budgeting and managing P&Ls.

Responsabilidades

• Develop and implement comprehensive trade marketing strategies aligned with sales and marketing objectives.
• Build relationships with key partners and identify revenue and cost-efficiency opportunities.
• Plan and execute go-to-market strategies, including promotional initiatives.
• Manage and allocate trade marketing budgets, including A&P spend across channels.
• Collaborate with marketing to translate brand strategies into regional executions.
• Create sell-in materials and in-store assets for partners and sales teams.
• Lead channel-specific marketing strategies across regions and locations.
• Roll out in-store campaigns and trade activations with measurable ROI.
• Segment customer bases and optimize channel strategies with P&Ls in mind.
• Monitor brand presence through in-store execution and field feedback.

Conocimientos

Bachelor's degree

Agency experience

Stakeholder management

Data-driven insights

Customer segmentation

Budget & P&L management

Multi-project prioritization

Planning & execution

Adaptability

Educación

Bachelor's degree in any field

Descripción del empleo

GoTyme in the Philippines seeks a strategic Trade Marketing Lead to drive trade marketing initiatives, develop go-to-market plans, and collaborate with sales and marketing to maximize performance across channels.

You will build strong partnerships, manage budgets and A&P spend, translate brand strategies into regional executions, and create compelling in-store campaigns and POS assets to boost ROI while monitoring field execution and program effectiveness.