Assistant Manager, Go-to-Market Operations

Asia Peopleworks Inc.; Taguig; On-site; PHP 669,600 - 1,116,000; Full time

Job summary

Asia Peopleworks Inc. is seeking an Assistant Manager, Go-to-Market Operations to support the development and execution of integrated GTM plans aligned with business priorities.

The role will own the GTM calendar, coordinate tools and communications, and ensure timely launches across channels. The ideal candidate has 2–5 years in GTM or related fields, strong project management, and excellent stakeholder management.

Qualifications

• 2–5 years of experience in Go-to-Market, Product Operations, Merchandising, Brand Marketing, Sales Operations or related function.
• Strong project management and coordination skills.
• Experience with product lifecycle processes, article creation, or retail operations is a plus.
• Highly organized, detail-oriented, and able to work cross-functionally.
• Strong analytical skills with proficiency in Excel and reporting tools.
• Excellent stakeholder management and communication skills.

Responsibilities

• Support development and execution of integrated go-to-market plans aligned with business objectives and priorities.
• Own and maintain the GTM calendar, aligning milestones, launches, campaigns and stakeholder deliverables.
• Coordinate GTM tools, meetings and cascades to ensure cross-team alignment.
• Support stakeholders in tracking deadlines, deliverables and launch readiness activities.
• Lead NAC creation and manage country hyperlocal product calendar for seasonal launches.
• Develop product briefs and oversee contracting with external partners and agencies.
• Partner with channel teams for in-season execution and commercial performance.
• Coordinate campaign readiness to ensure timely, full launches across channels.
• Consolidate campaign and sell-through reports and provide actionable insights.
• Drive operational excellence through project management, process improvements and cross-functional coordination.

Skills

Project management

Coordination

Analytical skills

Excel

Stakeholder management

Communication

Job description

Assistant Manager, Go-to-Market Operations

Asia Peopleworks Inc.

Job Description

Employee Recognition and Rewards

Government Mandated Benefits

Insurance Health & Wellness

Key Responsibilities

Go-to-Market Planning & Execution

• Support the development and execution of integrated go-to-market plans aligned with business objectives and commercial priorities.
• Own and maintain the GTM calendar, ensuring alignment across key milestones, product launches, campaigns, and stakeholder deliverables.
• Coordinate GTM tools, meetings, and communication cascades to ensure clear alignment across teams.
• Support stakeholders in tracking key deadlines, deliverables, and launch readiness activities.

New Article Code (NAC) Management

• Lead the end-to-end New Article Code (NAC) creation process to support seasonal launches and product ranging requirements.
• Own and manage the country hyperlocal product calendar, ensuring timely execution and alignment with market priorities.
• Develop and coordinate product design briefs and oversee contracting with external partners and agencies.
• Oversee the NAC creation process, ensuring product information is accurate, complete, and delivered within agreed timelines to support successful product launches.

In-Season Business Support

• Partner with channel teams to support in-season execution and commercial performance.
• Coordinate campaign readiness activities to ensure products launch on time and in full across all channels.
• Consolidate and analyze campaign and sell-through reports, providing actionable insights to stakeholders.
• Support the implementation and communication of pricing updates and adjustments when required.
• Track product performance and collaborate with cross-functional teams to address executional challenges.

GTM Operations & Project Coordination

• Support the development and management of GTM files, templates, trackers, and planning tools.
• Monitor order deadlines and proactively follow up with stakeholders to ensure timely completion of required actions.
• Coordinate sample management processes, ensuring product samples are tracked and available for key business needs.
• Lead showroom setup and maintenance to support seasonal showcases, sell-in meetings and stakeholder engagements.
• Drive operational excellence through effective project management, process improvements, and cross-functional coordination.

Stakeholder Management

• Serve as a key point of contact between GTM and channel stakeholders, extending to activation teams.
• Facilitate regular status updates and ensure stakeholders are informed of project progress, risks, and dependencies.
• Build collaborative partnerships to ensure smooth execution of GTM initiatives and business priorities.

Reporting & Insights

• Maintain reporting dashboards and trackers to monitor launch readiness and business performance.
• Analyze sell-through and campaign performance data and provide recommendations to optimize future GTM initiatives.
• Support post-launch reviews and capture learnings to improve execution effectiveness.

KPIs

• OTIF Product Launch Execution
• NAC Creation Accuracy
• Stakeholder Deadline Compliance
• Campaign Readiness Support for Key Launches
• Stakeholder Satisfaction Score

Ideal Candidate Profile

• 2–5 years of experience in Go-to-Market, Product Operations, Merchandising, Brand Marketing, Sales Operations, or a related function.
• Strong project management and coordination skills with the ability to manage multiple deadlines simultaneously.
• Experience working with product lifecycle processes, article creation, assortment planning, or retail/consumer goods operations is preferred.
• Highly organized, detail-oriented, and able to work effectively in a cross-functional environment.
• Strong analytical skills with proficiency in Excel and reporting tools.
• Excellent stakeholder management and communication skills.