Adidas Assistant Manager, Go to Market (Contract)

Adidas; Philippines; On-site; PHP 800,000 - 1,100,000; Full time

Job summary

Adidas Philippines is seeking a Go-to-Market Planning & Execution professional to support the development and execution of integrated GTM plans, manage the NAC creation process, and drive in-season business support across channels. The role requires strong project management, cross-functional collaboration, and detailed reporting to ensure timely launches and commercial performance.

You will coordinate calendars, briefs, and external partnerships, while tracking deadlines, launch readiness, and

Qualifications

• 2–5 years of experience in Go-to-Market, Product Operations, Merchandising, Brand Marketing, Sales Operations, or a related function.
• Strong project management and coordination skills with the ability to manage multiple deadlines.
• Experience with product lifecycle processes, article creation, assortment planning, or retail/consumer goods operations is preferred.
• Highly organized, detail-oriented, and able to work effectively in a cross-functional environment.
• Strong analytical skills with proficiency in Excel and reporting tools.
• Excellent stakeholder management and communication skills.

Responsibilities

• Support the development and execution of integrated go-to-market plans aligned with business objectives and commercial priorities.
• Own and maintain the GTM calendar, ensuring alignment across key milestones, product launches, campaigns, and stakeholder deliverables.
• Coordinate GTM tools, meetings, and communication cascades to ensure clear alignment across teams.
• Support stakeholders in tracking key deadlines, deliverables, and launch readiness activities.
• Lead the NAC creation process and manage country hyperlocal product calendar to support seasonal launches.
• Develop and coordinate product design briefs and oversee contracting with external partners and agencies.
• Oversee NAC creation to ensure accurate product information for launches.
• Partner with channel teams to support in-season execution and commercial performance.
• Coordinate campaign readiness activities to ensure timely launches across channels.
• Consolidate and analyze campaign and sell-through reports and provide actionable insights.
• Support pricing updates and adjustments as required.
• Track product performance and address executional challenges with cross-functional teams.
• Support GTM files, templates, trackers, and planning tools; monitor order deadlines; coordinate sample management; lead showroom setup; drive process improvements.

Skills

Project management

Coordination

Analytical skills

Excel

Reporting tools

Tools

Excel

Job description

Go-to-Market Planning & Execution

• Support the development and execution of integrated go-to-market plans aligned with business objectives and commercial priorities.


• Own and maintain the GTM calendar, ensuring alignment across key milestones, product launches, campaigns, and stakeholder deliverables.


• Coordinate GTM tools, meetings, and communication cascades to ensure clear alignment across teams.


• Support stakeholders in tracking key deadlines, deliverables, and launch readiness activities.

New Article Code (NAC) Management

• Lead the end-to-end New Article Code (NAC) creation process to support seasonal launches and product ranging requirements.


• Own and manage the country hyperlocal product calendar, ensuring timely execution and alignment with market priorities.


• Develop and coordinate product design briefs and oversee contracting with external partners and agencies.


• Oversee the NAC creation process, ensuring product information is accurate, complete, and delivered within agreed timelines to support successful product launches.

In-Season Business Support

• Partner with channel teams to support in-season execution and commercial performance.


• Coordinate campaign readiness activities to ensure products launch on time and in full across all channels.


• Consolidate and analyze campaign and sell-through reports, providing actionable insights to stakeholders.


• Support the implementation and communication of pricing updates and adjustments when required.


• Track product performance and collaborate with cross-functional teams to address executional challenges.

GTM Operations & Project Coordination

• Support the development and management of GTM files, templates, trackers, and planning tools.


• Monitor order deadlines and proactively follow up with stakeholders to ensure timely completion of required actions.


• Coordinate sample management processes, ensuring product samples are tracked and available for key business needs.


• Lead showroom setup and maintenance to support seasonal showcases, sell-in meetings and stakeholder engagements.


• Drive operational excellence through effective project management, process improvements, and cross-functional coordination.

Stakeholder Management

• Serve as a key point of contact between GTM and channel stakeholders, extending to activation teams.


• Facilitate regular status updates and ensure stakeholders are informed of project progress, risks, and dependencies.


• Build collaborative partnerships to ensure smooth execution of GTM initiatives and business priorities.

Reporting & Insights

• Maintain reporting dashboards and trackers to monitor launch readiness and business performance.


• Analyze sell-through and campaign performance data and provide recommendations to optimize future GTM initiatives.


• Support post-launch reviews and capture learnings to improve execution effectiveness.

KPIs

• OTIF Product Launch Execution


• NAC Creation Accuracy


• Stakeholder Deadline Compliance


• Campaign Readiness Support for Key Launches


• Stakeholder Satisfaction Score

Ideal Candidate Profile

• 2-5 years of experience in Go-to-Market, Product Operations, Merchandising, Brand Marketing, Sales Operations, or a related function.


• Strong project management and coordination skills with the ability to manage multiple deadlines simultaneously.


• Experience working with product lifecycle processes, article creation, assortment planning, or retail/consumer goods operations is preferred.


• Highly organized, detail-oriented, and able to work effectively in a cross-functional environment.


• Strong analytical skills with proficiency in Excel and reporting tools.


• Excellent stakeholder management and communication skills.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.