GTM Execution Lead: Channel Strategy & Partner Engagement

Coca-Cola Europacific Aboitiz Philippines Inc.; Legazpi; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

Coca- Cola Europacific Aboitiz Philippines is hiring for a role focused on implementing and optimizing distribution strategies across the Region to ensure products reach end consumers efficiently and cost-effectively.

The role emphasizes RTM operations, GTM execution, and systems management, with strong collaboration with sales and support functions. A bachelor's degree and FMCG exposure are preferred; Excel proficiency is required.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Industrial Engineering, Management, or any business-related programs.
• Experience in General Trade, Special Markets/Modern Trade, Key Accounts, or FMCG is advantageous.
• Proficient in Excel and Microsoft Office; strong data handling and analysis skills.
• Strong verbal and written communication abilities.

Responsibilities

• Implement and optimize Route-To-Market (RTM) strategies and GTM plans.
• Ensure partner and wholesaler compliance with GTM standards and KPIs.
• Coordinate with Region RTM initiatives, including partner sourcing and transitions.
• Serve as Level 1/2 support for frontline and partners; maintain contract accuracy in systems.
• Collaborate with Sales and support functions to execute GTM strategies and training.

Skills

Excel

Microsoft Office

Digital solutions

Geographical knowledge

Oral and written communication

Education

Bachelor's degree

Job description

Coca- Cola Europacific Aboitiz Philippines is hiring for a role focused on implementing and optimizing distribution strategies across the Region to ensure products reach end consumers efficiently and cost-effectively.

The role emphasizes RTM operations, GTM execution, and systems management, with strong collaboration with sales and support functions. A bachelor's degree and FMCG exposure are preferred; Excel proficiency is required.