Route-To-Market Manager

Pepsi-Cola Products Philippines Inc.; Murcia; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Pepsi-Cola Products Philippines Inc. is seeking an RTM Manager to design, optimize, and execute distribution strategies nationwide across General Trade, Modern Trade, and Emerging Channels.

You will lead RTM models, route optimization, and cross-functional collaboration to ensure strong coverage, productivity, and cost efficiency. The role emphasizes data analytics, performance monitoring, and continuous improvement, with a focus on OTIF delivery, channel programs, and trade promotions.

Qualifications

• Graduate of any course.
• Minimum of 2 years experience in FMCG sales, distribution, or route-to-market management, preferably in beverages.
• Experience in beverage industry including Spirits and FMCG.
• Startup experience is a plus.
• Capable to lead, plan, and develop FI Projects.
• Leadership skills: Planning, Leading, Organizing, Controlling (PLOC).
• Advanced skills in MS Excel and Reports Preparation.
• Highly mobile.

Responsibilities

• Design, optimize, and execute RTM strategies across General Trade, Modern Trade, and Emerging Channels.
• Develop RTM models for distribution, coverage, and route optimization.
• Improve last-mile execution and OTIF delivery performance.
• Collaborate with Sales, Customer Development, Supply Chain, Finance, IT, and HR for RTM alignment.
• Lead data analytics with dashboards and KPIs to monitor performance.

Skills

MS Excel

Data analysis

Leadership

Project management

Education

Any degree

Job description

WHAT YOU WILL DO

The Route-to-Market (RTM) Manager is responsible for designing, optimizing, and executing effective distribution strategies to ensure Pepsi-Cola Products Philippines’ beverages are available, visible, and affordable across all channels nationwide. This role leads the development of efficient RTM models across General Trade, Modern Trade, and Emerging Channels, ensuring optimal coverage, productivity, and cost efficiency.

Key Responsibilities

Route-to-Market Strategy & Design

• Develop and execute RTM models across General Trade, Modern Trade, and Emerging Channels (e-commerce, food service, wholesalers).
• Design optimal sales routes, delivery frequency, and coverage models to maximize productivity and service levels.
• Continuously assess and improve RTM structures based on market dynamics, outlet universe changes, and consumer demand.

Distribution & Coverage Optimization

• Ensure effective numeric and weighted distribution across territories.
• Identify white spaces and expansion opportunities to grow outlet coverage, especially in high-potential and underserved areas.
• Improve last-mile execution to ensure on-time, in-full (OTIF) delivery performance.

Distributor & Warehouse Management

• Support distributor and depot network optimization, including territory alignment, capacity planning, and productivity improvements.
• Define performance standards and KPIs for distributors, warehouses, and delivery teams.
• Collaborate with Supply Chain and Logistics to optimize inventory flow and reduce distribution costs.

Sales Productivity & Execution Excellence

• Improve sales force effectiveness, including call productivity, route efficiency, and workload balance.
• Partner with Sales and Customer Development teams to ensure RTM alignment with trade programs, promotions, and channel strategies.
• Ensure execution compliance to PCPPI standards in pricing, merchandising, and service levels.

Data Analytics & Performance Monitoring

• Analyze RTM performance using sales, distribution, coverage, and cost-to-serve data.
• Develop dashboards and reports to track RTM KPIs and provide actionable insights to management.
• Lead continuous improvement initiatives using data-driven decision-making.

Cross-Functional Collaboration

• Work closely with Sales, Customer Development, Supply Chain, Finance, IT, and HR to ensure RTM alignment.
• Support new product launches by ensuring RTM readiness and execution capability.
• Lead change management initiatives related to RTM transformations and system implementations.

WHAT WE ARE LOOKING FOR

• Graduate of any course.
• Minimum of (2) years experience in FMCG sales, distribution, or route-to-market management, preferably in beverages.
• Beverage companies including Spirits industry and FMCG.
• Experience working in a start-up company is a plus
• Capable to lead, plan, and develop FI Projects
• Leadership Skills: Planning, Leading, Organizing, Controlling (PLOC), Manage Results Through Others, Internal and External Collaboration
• Advance skills in MS Excel and Reports Preparation
• Highly mobile