Growth Operations Manager

IGO Digital Technology Inc.; Taguig; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

IGO Digital Technology Inc. is seeking a Channel Operations professional to manage accounts across Telegram, Viber, Facebook, and other platforms, building stable traffic entry points and guiding end-to-end user journeys.

You will design funnel-aware strategies, establish SOPs, and collaborate with Data, Design, Product, and Support to improve visit-to-signup conversion, retention, and cross-functional launches.

Qualifications

• Bachelor’s degree or above; 3–5 years of experience in Channel Ops / Growth Ops / Community Ops / Private Domain Ops.
• Strong understanding of content distribution and traffic-driving tactics on at least 1–2 major platforms (e.g., Telegram, Facebook).
• Solid data capability: diagnose issues using funnel metrics and run A/B tests; proficient with Excel/Spreadsheets; familiarity with dashboards/BI concepts (SQL/BI a plus).
• Strong content and campaign planning skills: independently create plans, execute on schedule, and iterate through retrospectives.
• Excellent communication and cross-functional coordination; align external partners/users and internal stakeholders.

Responsibilities

• Manage and optimize accounts across key platforms (Telegram, Viber, FB, etc.) and build stable traffic entry points.
• Design and optimize the end-to-end user journey to improve visit, lead capture, and conversion rates.
• Build and maintain channel attribution, tracking, and funnel metrics; iterate based on data.
• Establish channel SOPs and conduct recurring performance reviews, including content strategy and distribution tactics.
• Collaborate with Data, Design, Product, and Customer Support on pages, tracking, tool configuration, campaigns, and dashboards.
• Own community activation within the private domain: onboarding, benefit delivery, Q&A, and 1:1 follow-ups to increase conversions.
• Standardize and scale best practices: SOPs, scripts, calendars, and testimonials to drive referrals and viral growth.

Skills

Channel Ops

Growth Ops

Community Ops

Data analytics

A/B testing

Education

Bachelor’s degree or above

Tools

SQL

Job description

Channel Operations (Online Entry Points / Traffic Acquisition)

• Manage and optimize accounts and/or account matrices across key platforms such as [Telegram, Viber, FB, etc.], and build stable traffic entry points


• Design and continuously optimize the end-to-end user journey, improving visit rate, lead capture rate, and conversion rate.


• Build and maintain channel attribution and tracking, monitor funnel metrics, and iterate based on data (impressions → engagement → clicks → visits → sign-ups/leads/bets).


• Establish channel SOPs and a recurring performance review process: topic selection strategy, publishing cadence, viral content analysis, distribution tactics, and compliance with platform rules and traffic policies.

Community Operations (Private Domain Activation / Conversion / Retention)

• Build and operate the community system: positioning, onboarding rules, group guidelines, atmosphere management, and user segmentation/tagging (new users / active / dormant / VIP).


• Plan and execute community content and engagement rhythms: topics, live sessions/shares, check-in challenges, and benefit campaigns to improve engagement, retention, and trust.


• Own conversion within the private domain: onboarding flows, benefit delivery, Q&A/support, and 1:1 follow-ups (in collaboration with sales/consultants when applicable) to increase consultation and purchase/enrollment conversion.


• Standardize and scale best practices: community SOPs, message scripts/playbooks, operating calendars, and user case studies/testimonials to drive referrals and viral growth.

Cross-Functional Collaboration & Project Management

• Work closely with Data, Design, Product, and Customer Support to deliver landing pages, tracking instrumentation, tool configuration, campaign launches, and dashboards.


• Produce regular data analyses and growth retrospectives, propose actionable optimization plans, and drive execution to closure.

Required Skills:

• Bachelor’s degree or above; 3-5 years of experience in Channel Ops / Growth Ops / Community Ops / Private Domain Ops .


• Strong understanding of content distribution and traffic-driving tactics on at least 1–2 major platforms (e.g., Telegram, Facebook), including common limitations and compliance requirements for external traffic redirection.


• Solid data capability: able to diagnose issues using funnel metrics and run A/B tests or comparative analyses; proficient with Excel/Spreadsheets; familiarity with dashboards/BI concepts (SQL/BI is a plus).


• Strong content and campaign planning skills: able to independently create plans, execute on schedule, and iterate through retrospectives.


• Excellent communication and cross-functional coordination skills; able to align external partners/users and internal stakeholders.