Growth MarTech Analyst | Data-Driven Marketing Ops

American Express Global Business Travel; Mexico; On-site; PHP 1,282,000 - 1,904,000; Full time

Job summary

American Express Global Business Travel seeks a MarTech Analyst to support day‑to‑day operation, maintenance, and optimization of our marketing technology stack. You’ll collaborate with marketing, sales, and product teams to keep platforms running smoothly and data actionable.

The ideal candidate has 2+ years in Marketing Operations or similar, with hands‑on CRM/CDP tools experience (Salesforce, Marketo, 6sense). Flexible, data‑driven, and collaborative. Mexico location.

Qualifications

• Bachelor’s degree in Marketing, Information Technology, Business Administration, or related field.
• 2+ years experience in Marketing Operations, B2B marketing, CDP Marketing, or a similar role.
• Familiarity with CRM systems, marketing automation, and CDP platforms — hands‑on experience with Salesforce, Marketo, 6sense, Snowflake, or Workfront is a plus.
• Key Stakeholders and Relationships management.
• Ability to work closely in a team‑oriented environment.
• Diligent with excellent organizational skills.
• Strong analytical skills and data‑driven thinking.
• Adaptive and adaptable to the dynamic marketing landscape.
• Excellent project management skills, with the ability to balance multiple campaigns and collaborators simultaneously.
• Nice to have: certifications (e.g., Salesforce Administrator, Marketo Certified Expert).

Responsibilities

• Support the execution of Marketing Tech Stack enhancements with marketing, product, and sales.
• Explore AI and agentic tech opportunities relevant to the marketing tech stack.
• Manage MarTech tools and deliver core functionality.
• Configure, fix, and upkeep core platforms (Salesforce, Marketo, 6sense, Workfront).
• Partner with vendors to ensure stack utilization and governance.
• Data management & segmentation with sales/marketing to identify opportunities.
• Build and maintain audience segments in CDP and marketing automation platforms.
• Reporting & analytics to measure campaigns and ROI.
• Provide actionable insights from campaign reporting and data analysis.
• Collaborate with marketing, analytics, development, and sales for alignment.
• Deliver training and support on MarTech platforms; stay updated with trends.

Skills

Marketing Operations

CDP marketing

Analytical thinking

Project management

Stakeholder management

Team collaboration

Education

Bachelor's degree in Marketing/IT/Business Administration

Tools

Salesforce

Marketo

6sense

Snowflake

Workfront

Job description

American Express Global Business Travel seeks a MarTech Analyst to support day‑to‑day operation, maintenance, and optimization of our marketing technology stack. You’ll collaborate with marketing, sales, and product teams to keep platforms running smoothly and data actionable.

The ideal candidate has 2+ years in Marketing Operations or similar, with hands‑on CRM/CDP tools experience (Salesforce, Marketo, 6sense). Flexible, data‑driven, and collaborative. Mexico location.