Marketing Operations Manager

Fenyx; Manila; Remote; PHP 900,000 - 1,800,000; Full time

Job summary

Fenyx is seeking a Marketing Operations Manager to own our MarTech stack, drive AI enablement across agency teams, and oversee technical ad operations to scale performance. You will bridge digital strategy, media buying, and analytics to build scalable, error-free pipelines.

Based in the Philippines, this remote role requires 1–2 onsite monthly meetings in Makati/Taguig, and strong leadership to implement SOPs, governance, and data-driven optimization across departments.

Qualifications

• 4+ years in marketing operations or ad ops
• Experience with AI workflow integrations
• Strong knowledge of GTM, GA4, CAPI
• Ability to document SOPs and scale workflows
• Excellent English communication
• Proficiency with Google Workspace and MarTech software

Responsibilities

• Own MarTech architecture and governance
• Lead AI enablement across agency teams
• Oversee technical ad operations and pixel tracking
• Streamline cross-department workflows and SOPs
• Collaborate on analytics and client reporting

Skills

Marketing Ops Leadership

AI Enablement

Technical Ad Ops

Process Engineering

Communication & Leadership

MarTech Software

Tools

GA4

GTM

CAPI

Server-Side Tracking

ML/AI tools

Job description

Fenyx delivers growth and performance for brands. We combine digital strategy and marketing analytics with A.I. and data-driven design to drive revenue growth for brands.

We are

• Disciplined with data
• Fierce with innovation
• Committed to excellence

We are Fenyx.

Role : Marketing Operations Manager

Fenyx delivers growth and performance for brands. We combine digital strategy and marketing analytics with A.I. and data-driven design to drive revenue growth for brands.

We are

• Disciplined with data
• Fierce with innovation
• Committed to excellence

We are Fenyx.

Role Overview

A successful Marketing Operations Manager will own our MarTech stack architecture, drive AI enablement across agency teams, oversee technical ad operations, and optimize cross-departmental workflows to drive scale and performance. Positioned as a core operational leader beneath the executive team, you will bridge the gap between digital strategy, performance media, and technical infrastructure to build scalable, error-free operational pipelines

This includes, but is not limited to:

MarTech Stack Ownership

• MarTech Architecture & Governance: Own, evaluate, administer, and maintain the agency's end-to-end marketing technology stack (CRM, marketing automation, attribution tools, and project management platforms) to ensure maximum efficiency and data integrity
• Tool Stack Optimization & Vendor Management: Audit software utilization, manage vendor relationships, eliminate redundant software costs, and lead new platform integrations

AI Enablement

• AI Integration & Workflow Enablement: Champion and implement AI-driven automation, agentic workflows, custom GPTs, and LLM toolkits across media buying, content production, and analytics operations to accelerate team output
• AI Training & Team Enablement: Train and upskill internal specialists and coordinators on AI workflows, standardized software toolkits, and emerging marketing technologies

Ad Operations & Workflow Optimization

• Technical Ad Operations Governance: Oversee pixel architecture, Server-Side Tracking, Google Tag Manager (GTM), Conversion API (CAPI) integrations, and UTM parameters across Meta, Google, TikTok, and programmatic channels
• Workflow Engineering & SOP Standardization: Design, document, and enforce Standard Operating Procedures (SOPs) across departments to streamline handoffs between strategy, media buying, creative, and reporting teams
• Project Management & Capacity Planning: Partner with team leads and coordinators to monitor campaign timelines, resolve operational bottlenecks, optimize team resource allocation, and enforce QA standards
• Attribution & Operational Analytics: Collaborate with analytics leads to maintain standardized client reporting templates, data flow efficiency between ad channels, and automated performance dashboards

Role Requirements & Qualifications

• Marketing Operations Leadership: 4+ years of hands-on marketing operations, MarTech management, or ad operations experience within an agency or high-growth digital environment
• AI Enablement Expertise: Practical experience implementing generative AI tools, prompt engineering workflows, or automated agentic workflows to improve team productivity
• Technical Ad Ops Skills: Deep understanding of tracking setups (GTM, GA4, CAPI, Server-Side tracking), attribution models, and ad network parameters
• Process Engineering Mindset: Exceptional organizational and problem-solving skills with a strong track record of engineering SOPs and scaling operational workflows
• Communication & Leadership: Excellent verbal and written English communication skills, with experience training team members or managing junior coordinators
• Software Proficiency: Advanced proficiency in Google Workspace (Google Calendar, Drive, Docs, Sheets, Gmail) and modern MarTech software

Important Note: This role is remote, but will require 1 to 2 onsite team-wide meetings per month within Makati, Pasig, or Taguig