MarTech Manager — End-to-End CRM & Automation Lead

Thisismash; Philippines; Remote; PHP 1,200,000 - 2,000,000; Part time

Job summary

Thisismash is seeking a hands-on MarTech Manager on a freelance / fixed-term contract to optimise CRM, marketing automation, data and the wider martech stack. You will audit existing tools, identify friction points across CRM, campaigns, integrations and analytics, and drive practical improvements with cross‑functional teams.

The role demands moving between strategy and execution, building scalable workflows, dashboards in GA4, GTM and Looker Studio, and guiding stakeholders through data‑driven

Qualifications

• 6+ years of experience across marketing operations, CRM, and marketing automation.
• Experience across multiple organisations and environments.
• Hands-on with platforms such as HubSpot, Salesforce Marketing Cloud, Marketo.
• Comfortable with analytics and tracking tools GA4, GTM and Looker Studio.
• Experience with workflow/integration tools like Zapier or Make.
• Basic HTML/CSS knowledge is useful.

Responsibilities

• Review and optimise CRM, marketing automation stacks to simplify, integrate and improve them.
• Build and optimise lead journeys, audiences, automated workflows, forms and campaigns.
• Improve lead management, segmentation and handover between marketing and sales.
• Set up, test and optimise digital campaigns, tracking pixels, links and audiences.
• Establish KPIs and dashboards using GA4, GTM and Looker Studio; turn data into actionable recommendations.

Skills

MarTech leadership

CRM & MA platforms

Data analysis

Stakeholder communication

Tools

HubSpot

Salesforce Marketing Cloud

Marketo

GA4

Looker Studio

Job description

Thisismash is seeking a hands-on MarTech Manager on a freelance / fixed-term contract to optimise CRM, marketing automation, data and the wider martech stack. You will audit existing tools, identify friction points across CRM, campaigns, integrations and analytics, and drive practical improvements with cross‑functional teams.

The role demands moving between strategy and execution, building scalable workflows, dashboards in GA4, GTM and Looker Studio, and guiding stakeholders through data‑driven