Growth Marketing Specialist — Conversion & Paid Ads

Shopee; Metro Manila; On-site; PHP 420,000 - 660,000; Full time

Job summary

Shopee is seeking a data-driven Growth Marketing Specialist to drive high-intent traffic and maximize online conversions. You will optimize SKU selections for retargeting, refine search and bidding strategies, and manage paid seller ads to boost ROAS while coordinating with regional teams and inventory priorities.

Your role involves monitoring campaigns, analyzing conversion journeys, and delivering insights to optimize spend.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Economics, Finance, Engineering, or related quantitative field.
• 1–2 years of hands-on experience in Performance Marketing, Paid Search (SEM), Retargeting, or e-commerce advertising.
• Proficient in managing paid ad platforms (Google Ads, Meta Ads Manager, or native marketplace consoles).
• Advanced Google Sheets skills for data tracking and campaign analysis.
• Basic knowledge of SQL is a strong plus
• Strong ROI mindset with data-driven decision making.
• Excellent communication and stakeholder management skills.
• Amenable to work in Podium West Tower, Pasig and flexible long hours.

Responsibilities

• Curate and manage top-performing SKU selections for dynamic retargeting campaigns to re-engage high-potential users and drive conversion.
• Optimize search keyword selection, bidding strategies, and campaign structures for high visibility and cost-efficient traffic.
• Implement and manage paid seller ads to boost platform conversions and improve ROAS.
• Monitor daily campaign performance and conduct deep-dive analyses on conversion journeys to identify bottlenecks in the funnel.
• Liaise with internal stakeholders, regional teams, and category managers to align paid advertising with broader marketing campaigns and inventory priorities.
• Maintain performance dashboards, track budget utilization, and deliver actionable insights to management to optimize digital ad spend.

Skills

Analytical mindset

ROI focus

Stakeholder management

Communication skills

Creative problem-solving

Learning mindset

Education

Bachelor’s degree in a quantitative field

Tools

Google Ads

Meta Ads Manager

E-commerce ad consoles

Google Sheets

SQL

Job description

Shopee is seeking a data-driven Growth Marketing Specialist to drive high-intent traffic and maximize online conversions. You will optimize SKU selections for retargeting, refine search and bidding strategies, and manage paid seller ads to boost ROAS while coordinating with regional teams and inventory priorities.

Your role involves monitoring campaigns, analyzing conversion journeys, and delivering insights to optimize spend.