Digital Marketing Specialist

Lucky Huarong Technology Inc.; Manila; On-site; PHP 300,000 - 540,000; Full time

Job summary

Lucky Huarong Technology Inc. is seeking a results-driven Digital Marketing Specialist in Manila to develop, implement, and optimize online marketing strategies.

The role focuses on e-commerce marketing, data-driven insights, and revenue growth across digital channels. The candidate should have 1-2 years of digital marketing experience, proficiency in Google Ads and Meta Ads, and a solid understanding of SEO, SEM, and conversion rate optimization.

Qualifications

• Plan, execute, and manage digital marketing campaigns across channels.
• Optimize paid advertising campaigns to improve ROI.
• Develop and execute email marketing campaigns, including segmentation and automation.
• Conduct keyword research and implement SEO strategies to increase organic traffic.
• Analyze website performance and user behavior using analytics tools.
• Collaborate with design and content teams to create engaging marketing materials.
• Monitor industry trends, competitor activities, and emerging digital marketing tools.
• Prepare regular reports on campaign performance and provide actionable insights.

Responsibilities

• Plan, execute, and manage digital marketing campaigns across channels.
• Optimize paid advertising campaigns to improve ROI and conversion rates.
• Manage and grow the company’s social media presence.
• Develop and execute email marketing campaigns, including segmentation and automation.
• Conduct keyword research and implement SEO strategies to increase organic traffic.
• Analyze website performance and user behavior using tools like Google Analytics.
• Collaborate with design and content teams to create engaging marketing materials.
• Monitor industry trends, competitor activities, and emerging digital marketing tools.
• Prepare regular reports on campaign performance and provide actionable insights.

Skills

Analytical thinking

Communication skills

Data-driven marketing

Education

Bachelor's degree in Marketing

Tools

Google Ads

Meta Ads

SEO tools

Google Analytics

Data Studio

Job description

We are looking for a results-driven Digital Marketing Specialist to develop, implement, and optimize our online marketing strategies. The ideal candidate will have experience in e-commerce marketing, a strong analytical mindset, and a passion for driving customer acquisition and revenue growth across digital channels.

Key Responsibilities:

• Plan, execute, and manage digital marketing campaigns across channels such as social media, email, search engines, and display advertising

• Optimize paid advertising campaigns (Google Ads, Meta Ads, etc.) to improve ROI and conversion rates

• Manage and grow the company’s social media presence

• Develop and execute email marketing campaigns, including segmentation and automation

• Conduct keyword research and implement SEO strategies to increase organic traffic

• Analyze website performance and user behavior using tools like Google Analytics

• Collaborate with design and content teams to create engaging marketing materials

• Monitor industry trends, competitor activities, and emerging digital marketing tools

• Prepare regular reports on campaign performance and provide actionable insights

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field

• 1-2 years of experience in digital marketing, preferably in e-commerce

• Proficiency in digital advertising platforms (Google Ads, Meta Ads, etc.)

• Strong understanding of SEO, SEM, and conversion rate optimization

• Familiarity with analytics tools (Google Analytics, Data Studio, etc.)

• Excellent written and verbal communication skills

• Strong analytical skills and attention to detail