Growth Marketing Manager — B2B & D2C | Paid Ads + GA4

Globaltize; Philippines; Remote; PHP 344,000 - 620,000; Part time

Job summary

Globaltize is seeking a hands-on Growth Marketing Manager to own paid acquisition across Meta, LinkedIn, TikTok and Google Ads, and to implement GA4 tracking and GTM tags. You will drive end-to-end funnel optimization for both enterprise B2B and direct B2C segments, run rigorous A/B tests, and develop organic growth tactics across social channels.

The role is part-time (20 hrs/week) with EST hours and a remote, global team.

Qualifications

• Proven track record with paid campaigns on Meta, LinkedIn, and TikTok.
• Hands-on GA4 setup and custom events.
• Experience in B2B lead gen and B2C demand gen.
• Experience with A/B testing of creatives and landing pages.
• Proven ability to grow organic social presence.

Responsibilities

• Architect, launch, and optimize paid ad campaigns across Meta, LinkedIn, TikTok, and Google Ads.
• Implement GA4 event tracking, GTM tags, custom conversion funnels, and multi-channel attribution models.
• Execute rigorous A/B and multivariate tests on ad creatives, messaging angles, and landing page conversion paths.
• Formulate and deploy organic growth tactics to build active community engagement across social channels.
• Analyze performance data continuously to drive down CPA and maximize campaign ROI.
• Tailor multi-touch growth strategies for distinct B2B lead gen and B2C direct response funnels.

Skills

Paid ads optimization

Lead generation

Cross-channel marketing

A/B testing

Analytics & attribution

Tools

GA4

GTM

Meta Ads

LinkedIn Ads

TikTok Ads

Google Ads

Job description

Globaltize is seeking a hands-on Growth Marketing Manager to own paid acquisition across Meta, LinkedIn, TikTok and Google Ads, and to implement GA4 tracking and GTM tags. You will drive end-to-end funnel optimization for both enterprise B2B and direct B2C segments, run rigorous A/B tests, and develop organic growth tactics across social channels.

The role is part-time (20 hrs/week) with EST hours and a remote, global team.