Growth Marketing Lead: Paid Media & Performance

Shopee; Mandaluyong; On-site; PHP 2,000,000 - 3,000,000; Full time

Job summary

Shopee Philippines is seeking an senior Performance Marketing Lead to shape our paid media strategy across Meta, Google, TikTok, Pangle, and other networks. You will drive growth in MAU, traffic, and orders while optimizing budgets and creatives.

You will collaborate with BI, Marketing, Finance, and Commercial teams on measurement, planning, and reporting, and lead testing of new channels and AI-enabled optimization tools to improve efficiency.

Qualifications

• Minimum 8-10 years in performance marketing or related fields.
• Experience at tech company, digital platform, agency, or strategy consulting (MBB).
• Strong ability to translate data into actionable business strategies.
• Familiarity with Meta, Google, TikTok ads and ROI optimization.

Responsibilities

• Develop and execute paid media strategies to drive MAU, traffic, and orders.
• Manage investments across Meta, Google, TikTok, Pangle, and partners.
• Oversee app installs, retargeting, branding, and affiliate campaigns.
• Optimize budgets, channel mix, targeting, bidding, and creatives.
• Monitor metrics: MAU, orders, installs, CPI, CPA, CPO, ROAS.
• Collaborate with BI, Marketing, Finance, and Commercial teams.
• Lead reviews, budget recommendations, and strategic updates for leadership.
• Identify new channels and AI-enabled optimization tools.
• Improve campaign operations and reporting automation.

Skills

Analytical mindset

Commercial judgment

Budget optimization

Platform familiarity

Stakeholder management

Problem solving

Fast-paced execution

Tools

AppsFlyer

Adjust

BigQuery

SQL

Python

Job description

Shopee Philippines is seeking an senior Performance Marketing Lead to shape our paid media strategy across Meta, Google, TikTok, Pangle, and other networks. You will drive growth in MAU, traffic, and orders while optimizing budgets and creatives.

You will collaborate with BI, Marketing, Finance, and Commercial teams on measurement, planning, and reporting, and lead testing of new channels and AI-enabled optimization tools to improve efficiency.