Growth & Performance Marketing Lead

SPX PHILIPPINES INC.; Manila; On-site; PHP 2,400,000 - 4,000,000; Full time

Job summary

SPX Philippines Inc. is seeking a senior marketing leader to develop and execute paid media campaigns that drive MAU, traffic, and orders in the Philippines. You will manage investments across Meta, Google, TikTok, Pangle, and third-party networks, and optimize campaigns for ROI.

You will collaborate with BI, Finance, and Commercial teams, lead optimization initiatives, and report to senior management on performance and budget recommendations.

Qualifications

• Minimum 8–10 years of experience in performance marketing, digital advertising, paid media, growth marketing, strategy consulting, or related fields.
• Experience in performance marketing at a leading technology company, digital platform, or advertising agency, or strategy consulting at top firms (MBB) or equivalent.
• Strong analytical and structured problem-solving skills with the ability to translate data into actionable business strategies.

Responsibilities

• Develop and execute paid media strategies to drive MAU, traffic, and orders across Shopee Philippines.
• Manage advertising investments across Meta, Google, TikTok, Pangle, and third-party networks.
• Oversee advertising strategy and operations across app installs, retargeting, branding, affiliate, and other paid media campaigns.

Skills

Performance marketing

Digital advertising

Growth strategy

Data analysis

Budget optimization

Stakeholder management

Executive communication

Tools

AppsFlyer

Adjust

SQL

Python

BigQuery

Job description

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market.

Job Description:

• Develop and execute paid media strategies to drive MAU, traffic, and orders across Shopee Philippines
• Manage advertising investments across Meta, Google, TikTok, Pangle, and third-party advertising networks
• Oversee advertising strategy and operations across app installs, retargeting, branding, affiliate, and other paid media campaigns
• Optimize marketing budgets, channel mix, targeting, bidding strategies, and creatives to maximize business impact and ROI
• Monitor and analyze performance metrics, including MAU, orders, installs, CPI, CPA, CPO, and ROAS
• Evaluate advertising effectiveness and incremental contribution to user growth and transactions
• Conduct deep-dive analyses to identify performance gaps, growth opportunities, and optimization initiatives
• Collaborate with Business Intelligence, Marketing, Finance, and Commercial teams on performance measurement, campaign planning, and execution
• Manage relationships with advertising platforms, media agencies, and external partners
• Identify and test new advertising channels, technologies, and AI-enabled optimization tools
• Lead improvements in campaign operations, reporting automation, and advertising efficiency
• Prepare performance reviews, budget recommendations, and strategic updates for senior management

Requirements:

• Minimum 8-10 years of experience in performance marketing, digital advertising, paid media, growth marketing, strategy consulting, business operations, or related fields
• Experience in performance marketing at a leading technology company, digital platform, or advertising agency, or strategy consulting experience at McKinsey, BCG, Bain (MBB), or equivalent
• Strong analytical and structured problem-solving skills, with the ability to translate complex data into actionable business strategies
• Strong commercial judgment and understanding of marketing investments, budget optimization, and business growth drivers
• Familiarity with digital advertising platforms such as Meta, Google, TikTok, and other paid media channels
• Understanding of user acquisition, retargeting, advertising attribution, campaign optimization, and marketing ROI
• Comfortable working with large datasets, performance dashboards, and business metrics
• Excellent stakeholder management, communication, and senior management presentation skills
• Strong bias for action, ownership mentality, and ability to execute in a fast-paced environment
• Ability to quickly learn new platforms, tools, and advertising concepts

Nice to Have

• Experience in e-commerce, digital marketplaces, or consumer internet platforms
• Hands-on expertise with Meta Ads, Google Ads, TikTok Ads, Pangle, and third-party advertising networks
• Experience managing large-scale mobile app acquisition and retargeting campaigns
• Familiarity with AppsFlyer, Adjust, or other mobile attribution platforms
• Experience with marketing incrementality, media mix modeling, or advanced attribution methodologies
• Working knowledge of SQL, Python, BigQuery, or other analytics tools
• Experience managing affiliate advertising, programmatic advertising, or performance-based media partnerships
• Familiarity with AI and automation tools for advertising optimization and operational efficiency