Growth & Performance Marketing Lead - Data-Driven ROI

SPX PHILIPPINES INC.; Manila; On-site; PHP 2,400,000 - 4,000,000; Full time

Job summary

SPX Philippines Inc. is seeking a senior marketing leader to develop and execute paid media campaigns that drive MAU, traffic, and orders in the Philippines. You will manage investments across Meta, Google, TikTok, Pangle, and third-party networks, and optimize campaigns for ROI.

You will collaborate with BI, Finance, and Commercial teams, lead optimization initiatives, and report to senior management on performance and budget recommendations.

Qualifications

• Minimum 8–10 years of experience in performance marketing, digital advertising, paid media, growth marketing, strategy consulting, or related fields.
• Experience in performance marketing at a leading technology company, digital platform, or advertising agency, or strategy consulting at top firms (MBB) or equivalent.
• Strong analytical and structured problem-solving skills with the ability to translate data into actionable business strategies.

Responsibilities

• Develop and execute paid media strategies to drive MAU, traffic, and orders across Shopee Philippines.
• Manage advertising investments across Meta, Google, TikTok, Pangle, and third-party networks.
• Oversee advertising strategy and operations across app installs, retargeting, branding, affiliate, and other paid media campaigns.

Skills

Performance marketing

Digital advertising

Growth strategy

Data analysis

Budget optimization

Stakeholder management

Executive communication

Tools

AppsFlyer

Adjust

SQL

Python

BigQuery

Job description

SPX Philippines Inc. is seeking a senior marketing leader to develop and execute paid media campaigns that drive MAU, traffic, and orders in the Philippines. You will manage investments across Meta, Google, TikTok, Pangle, and third-party networks, and optimize campaigns for ROI.

You will collaborate with BI, Finance, and Commercial teams, lead optimization initiatives, and report to senior management on performance and budget recommendations.