Growth Marketing Manager

Shopee; Mandaluyong; On-site; PHP 2,000,000 - 3,000,000; Full time

Job summary

Shopee Philippines is seeking an senior Performance Marketing Lead to shape our paid media strategy across Meta, Google, TikTok, Pangle, and other networks. You will drive growth in MAU, traffic, and orders while optimizing budgets and creatives.

You will collaborate with BI, Marketing, Finance, and Commercial teams on measurement, planning, and reporting, and lead testing of new channels and AI-enabled optimization tools to improve efficiency.

Qualifications

• Minimum 8-10 years in performance marketing or related fields.
• Experience at tech company, digital platform, agency, or strategy consulting (MBB).
• Strong ability to translate data into actionable business strategies.
• Familiarity with Meta, Google, TikTok ads and ROI optimization.

Responsibilities

• Develop and execute paid media strategies to drive MAU, traffic, and orders.
• Manage investments across Meta, Google, TikTok, Pangle, and partners.
• Oversee app installs, retargeting, branding, and affiliate campaigns.
• Optimize budgets, channel mix, targeting, bidding, and creatives.
• Monitor metrics: MAU, orders, installs, CPI, CPA, CPO, ROAS.
• Collaborate with BI, Marketing, Finance, and Commercial teams.
• Lead reviews, budget recommendations, and strategic updates for leadership.
• Identify new channels and AI-enabled optimization tools.
• Improve campaign operations and reporting automation.

Skills

Analytical mindset

Commercial judgment

Budget optimization

Platform familiarity

Stakeholder management

Problem solving

Fast-paced execution

Tools

AppsFlyer

Adjust

BigQuery

SQL

Python

Job description

• Develop and execute paid media strategies to drive MAU, traffic, and orders across Shopee Philippines
• Manage advertising investments across Meta, Google, TikTok, Pangle, and third-party advertising networks
• Oversee advertising strategy and operations across app installs, retargeting, branding, affiliate, and other paid media campaigns
• Optimize marketing budgets, channel mix, targeting, bidding strategies, and creatives to maximize business impact and ROI
• Monitor and analyze performance metrics, including MAU, orders, installs, CPI, CPA, CPO, and ROAS
• Evaluate advertising effectiveness and incremental contribution to user growth and transactions
• Conduct deep-dive analyses to identify performance gaps, growth opportunities, and optimization initiatives
• Collaborate with Business Intelligence, Marketing, Finance, and Commercial teams on performance measurement, campaign planning, and execution
• Manage relationships with advertising platforms, media agencies, and external partners
• Identify and test new advertising channels, technologies, and AI-enabled optimization tools
• Lead improvements in campaign operations, reporting automation, and advertising efficiency
• Prepare performance reviews, budget recommendations, and strategic updates for senior management

Job Requirement:

• Minimum 8-10 years of experience in performance marketing, digital advertising, paid media, growth marketing, strategy consulting, business operations, or related fields
• Experience in performance marketing at a leading technology company, digital platform, or advertising agency, or strategy consulting experience at McKinsey, BCG, Bain (MBB), or equivalent
• Strong analytical and structured problem-solving skills, with the ability to translate complex data into actionable business strategies
• Strong commercial judgment and understanding of marketing investments, budget optimization, and business growth drivers
• Familiarity with digital advertising platforms such as Meta, Google, TikTok, and other paid media channels
• Understanding of user acquisition, retargeting, advertising attribution, campaign optimization, and marketing ROI
• Comfortable working with large datasets, performance dashboards, and business metrics
• Excellent stakeholder management, communication, and senior management presentation skills
• Strong bias for action, ownership mentality, and ability to execute in a fast-paced environment
• Ability to quickly learn new platforms, tools, and advertising concepts

Nice to Have

• Experience in e-commerce, digital marketplaces, or consumer internet platforms
• Hands-on expertise with Meta Ads, Google Ads, TikTok Ads, Pangle, and third-party advertising networks
• Experience managing large-scale mobile app acquisition and retargeting campaigns
• Familiarity with AppsFlyer, Adjust, or other mobile attribution platforms
• Experience with marketing incrementality, media mix modeling, or advanced attribution methodologies
• Working knowledge of SQL, Python, BigQuery, or other analytics tools
• Experience managing affiliate advertising, programmatic advertising, or performance-based media partnerships
• Familiarity with AI and automation tools for advertising optimization and operational efficiency