Growth Marketing Lead, Data-Driven & ROI Focused

Shopee; Manila; On-site; PHP 1,800,000 - 3,000,000; Full time

Job summary

Shopee Philippines is seeking a seasoned Head of Performance Marketing to develop and execute paid media strategies across Meta, Google, TikTok, Pangle, and other networks. You will optimize budgets, channel mix, and creatives to maximize ROAS and growth, collaborating with BI, Finance, and Commercial teams.

You will lead improvements in campaign operations, reporting automation, and advertiser relationships, with a focus on large-scale mobile app campaigns and attribution platforms.

Qualifications

• Strong analytical and structured problem-solving skills.
• Excellent stakeholder management, communication, and senior management presentation skills.
• Experience in performance marketing and paid media across platforms such as Meta, Google, TikTok.

Responsibilities

• Develop and execute paid media strategies to drive MAU, traffic, and orders in Shopee Philippines.
• Manage advertising investments across Meta, Google, TikTok, Pangle, and third-party networks.
• Oversee campaigns across app installs, retargeting, branding, affiliate, and other paid media channels.

Skills

Strong analytical skills

Stakeholder management

Presentation to senior management

Performance marketing

Tools

SQL

Python

BigQuery

Job description

Shopee Philippines is seeking a seasoned Head of Performance Marketing to develop and execute paid media strategies across Meta, Google, TikTok, Pangle, and other networks. You will optimize budgets, channel mix, and creatives to maximize ROAS and growth, collaborating with BI, Finance, and Commercial teams.

You will lead improvements in campaign operations, reporting automation, and advertiser relationships, with a focus on large-scale mobile app campaigns and attribution platforms.