Growth & Performance Marketing Lead

Shopee; Manila; On-site; PHP 1,800,000 - 3,000,000; Full time

Job summary

Shopee Philippines is seeking a seasoned Head of Performance Marketing to develop and execute paid media strategies across Meta, Google, TikTok, Pangle, and other networks. You will optimize budgets, channel mix, and creatives to maximize ROAS and growth, collaborating with BI, Finance, and Commercial teams.

You will lead improvements in campaign operations, reporting automation, and advertiser relationships, with a focus on large-scale mobile app campaigns and attribution platforms.

Qualifications

• Strong analytical and structured problem-solving skills.
• Excellent stakeholder management, communication, and senior management presentation skills.
• Experience in performance marketing and paid media across platforms such as Meta, Google, TikTok.

Responsibilities

• Develop and execute paid media strategies to drive MAU, traffic, and orders in Shopee Philippines.
• Manage advertising investments across Meta, Google, TikTok, Pangle, and third-party networks.
• Oversee campaigns across app installs, retargeting, branding, affiliate, and other paid media channels.

Skills

Strong analytical skills

Stakeholder management

Presentation to senior management

Performance marketing

Tools

SQL

Python

BigQuery

Job description

Department MarketingLevelExperienced (Team Lead)LocationManilaOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.Job Description:Develop and execute paid media strategies to drive MAU, traffic, and orders across Shopee PhilippinesManage advertising investments across Meta, Google, TikTok, Pangle, and third-party advertising networksOversee advertising strategy and operations across app installs, retargeting, branding, affiliate, and other paid media campaignsOptimize marketing budgets, channel mix, targeting, bidding strategies, and creatives to maximize business impact and ROIMonitor and analyze performance metrics, including MAU, orders, installs, CPI, CPA, CPO, and ROASEvaluate advertising effectiveness and incremental contribution to user growth and transactionsConduct deep-dive analyses to identify performance gaps, growth opportunities, and optimization initiativesCollaborate with Business Intelligence, Marketing, Finance, and Commercial teams on performance measurement, campaign planning, and executionManage relationships with advertising platforms, media agencies, and external partnersIdentify and test new advertising channels, technologies, and AI-enabled optimization toolsLead improvements in campaign operations, reporting automation, and advertising efficiencyPrepare performance reviews, budget recommendations, and strategic updates for senior managementRequirements:Minimum 8–10 years of experience in performance marketing, digital advertising, paid media, growth marketing, strategy consulting, business operations, or related fieldsExperience in performance marketing at a leading technology company, digital platform, or advertising agency, or strategy consulting experience at McKinsey, BCG, Bain (MBB), or equivalentStrong analytical and structured problem-solving skills, with the ability to translate complex data into actionable business strategiesStrong commercial judgment and understanding of marketing investments, budget optimization, and business growth driversFamiliarity with digital advertising platforms such as Meta, Google, TikTok, and other paid media channelsUnderstanding of user acquisition, retargeting, advertising attribution, campaign optimization, and marketing ROIComfortable working with large datasets, performance dashboards, and business metricsExcellent stakeholder management, communication, and senior management presentation skillsStrong bias for action, ownership mentality, and ability to execute in a fast-paced environmentAbility to quickly learn new platforms, tools, and advertising conceptsNice to HaveExperience in e-commerce, digital marketplaces, or consumer internet platformsHands-on expertise with Meta Ads, Google Ads, TikTok Ads, Pangle, and third-party advertising networksExperience managing large-scale mobile app acquisition and retargeting campaignsFamiliarity with AppsFlyer, Adjust, or other mobile attribution platformsExperience with marketing incrementality, media mix modeling, or advanced attribution methodologiesWorking knowledge of SQL, Python, BigQuery, or other analytics toolsExperience managing affiliate advertising, programmatic advertising, or performance-based media partnershipsFamiliarity with AI and automation tools for advertising optimization and operational efficiency