Growth Marketing Lead — End-to-End Digital & Commerce

BukuPay Philippines; Makati; Presencial; PHP 1.200.000 - 2.400.000; Jornada completa

Descripción de la vacante

BukuPay Philippines is seeking a senior growth leader to own end-to-end digital growth and commerce initiatives in Manila. You will drive performance marketing, affiliate/KOL activity, CRM, and SEO across Meta and Google, while owning storefronts on major marketplaces and livestream selling.

You will turn revenue targets into downloads and activations, optimize CAC/ROAS, and collaborate with Product to fix funnel bottlenecks. Strong analytics and hands-on experimentation are essential.

Formación

• 7-10 years in growth, performance, or e-commerce for fintech/payments or transactional product.
• Able to translate revenue targets into downloads and activations.
• Strong numeric and analytics skills with experience in experimentation.
• Manila-based, fluent in Tagalog and familiar with local merchant/creator scene.

Responsabilidades

• Own the full digital funnel from awareness to retention and measure progress.
• Lead acquisition to activation and onboarding to drive GMV and CAC targets.
• Manage commerce channels (TikTok Shop, Shopee, Lazada) and livestream selling as a real channel.
• Drive activation and referral loops to convert new merchants into repeat transacting users.

Conocimientos

Growth Marketing

Performance Marketing

E-commerce / Fintech

CAC/ROAS optimization

KOL/UGC

Analytics / measurement

Descripción del empleo

BukuPay Philippines is seeking a senior growth leader to own end-to-end digital growth and commerce initiatives in Manila. You will drive performance marketing, affiliate/KOL activity, CRM, and SEO across Meta and Google, while owning storefronts on major marketplaces and livestream selling.

You will turn revenue targets into downloads and activations, optimize CAC/ROAS, and collaborate with Product to fix funnel bottlenecks. Strong analytics and hands-on experimentation are essential.