Growth marketing lead

BukuWarung; Makati; Presencial; PHP 1.800.000 - 3.000.000; Jornada completa

Descripción de la vacante

BukuWarung is seeking a senior Growth lead to own digital growth and commerce end to end in a fast‑moving fintech ecosystem. You will drive paid performance, CRM, loyalty, and marketplace presence to boost downloads, activation, and revenue.

You will own the funnel from awareness to retention, optimize CAC/ROAS, and partner with Product to fix bottlenecks. Manila‑based and fluent in Tagalog.

Formación

• 7–10 years in growth, performance, or e‑commerce for fintech, payments, or transactional products.
• Ran digital performance hands‑on and hit CAC, ROAS, and GMV targets with real figures.
• A 0‑to‑1 builder who stood up acquisition on a thin budget.

Responsabilidades

• Drive digital growth end‑to‑end across performance marketing, affiliates/KOL and CRM, website and SEO.
• Own the full funnel from awareness to retention and identify bottlenecks with Product.
• Manage commerce on TikTok Shop, Shopee, Lazada and drive GMV and sales.
• Develop activation and referral loops through onboarding and CRM.

Conocimientos

Growth/ecommerce experience

Performance marketing

CAC/ROAS focus

Analytics and measurement

Manila-based, Tagalog skills

Herramientas

Analytics tools

Descripción del empleo

Job Description:

What youll own

• Digital growth end to end. Performance marketing, affiliates/KOL and CRM, website and SEO, paid across Meta and Google. You move downloads, sales, revenue, CAC, and ROAS.

• Own the full digital funnel from awareness through retention [awareness, sign-up, delivery, setup, first transaction, repeat] and find where merchants stall. Work with the Product team to deliver the fixes.

• Commerce. TikTok Shop, Shopee, and Lazada storefronts, plus livestream selling. You own GMV and number of sales as a real channel.

• The activation and referral loop. Turn new merchants into transacting, repeat ones through onboarding, CRM.

Qualifications

Must-have

• 7-10 years in growth, performance, or e-commerce for a fintech, payments, or transactional product, ideally emerging market. You know the acquisition-to-retention funnel.

• Ran digital performance hands-on and hit CAC, ROAS, and GMV targets, with real before-and-after figures.

• A 0-to-1 builder. Stood up acquisition from near-zero and found efficient channels on a thin budget.

• Numerate. Turn a revenue target into a download and activation plan, run experiments, live in an analytics tool.

• Manila-based, fluent in the local merchant and creator scene, and in Tagalog.

Nice to have

• CRM and lifecycle depth [retention, repeat, cohorts].

• Built e-commerce or livestream commerce on TikTok Shop, Shopee, or Lazada, with sales to show for it.

• Hands-on KOL or UGC experience at volume.

• AI-native working style [Claude, n8n]. The team runs lean.

Is this you?

Yes if:

• You want to own a markets digital growth and commerce end to end.

• You are as comfortable running paid performance or KOL reach-out as you are building a marketplace storefront.

• You do your best work when there is no playbook yet, and you get your signal from shipping and measuring in the market.

No if:

• You want to own a brand or content [Product Marketing owns those].

• You have only run one channel and want to stay there [this role spans performance, SEO, marketplaces, and livestream].

• You want a fully built team on day one.

Requirements: