Ecommerce Growth & Performance Marketing Lead

Power Mac Center; Metro Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

Power Mac Center in the Philippines seeks an E‑Commerce Performance Marketing Supervisor to drive digital revenue via data‑driven paid media across our Webstore and online marketplaces. You will develop strategies, manage end‑to‑end campaigns on Meta, Google, TikTok, Lazada, Shopee, and more, and optimize for ROAS and conversions.

You will lead budgets, implement tracking, analyze performance, and provide actionable insights to key stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business, E-Commerce, Digital Marketing, or related field.
• 3–5 years of experience in performance marketing, digital advertising, or e-commerce, with supervisory experience preferred.
• Hands-on experience with Meta Ads, Google Ads, TikTok Ads, Lazada Ads, and/or Shopee Ads.
• Strong knowledge of ROAS, ROI, CPA, CAC, CTR, CPC, conversion rate, and digital analytics.
• Strong analytical, strategic, communication, and stakeholder management skills.
• Experience managing digital advertising budgets and optimizing campaigns based on performance data.

Responsibilities

• Develop and execute digital media strategies aligned with commercial revenue and business objectives.
• Manage end-to-end paid advertising campaigns across Meta, Google Ads, TikTok Ads, Lazada, Shopee, and other digital platforms.
• Monitor and optimize campaigns to improve ROAS, ROI, CPA, conversion, and revenue performance.
• Manage daily and monthly advertising budgets, including budget allocation and bidding strategies.
• Implement proper tracking, UTMs, conversion events, and attribution to ensure accurate performance measurement.
• Analyze campaign performance and prepare dashboards, reports, and actionable recommendations for stakeholders.
• Lead A/B testing of creatives, audiences, messaging, placements, and landing pages.
• Collaborate closely with Commercial, Content & Design, Product Management, E-Commerce, and Operations Teams to deliver campaign objectives.
• Stay updated on digital advertising trends, platform developments, and performance marketing best practices.

Skills

Performance marketing

Digital advertising

Analytical skills

Stakeholder management

Education

Bachelor's degree in Marketing, Business, E-Commerce, Digital Marketing, or related field

Tools

Meta Ads

Google Ads

TikTok Ads

Lazada Ads

Shopee Ads

Job description

Power Mac Center in the Philippines seeks an E‑Commerce Performance Marketing Supervisor to drive digital revenue via data‑driven paid media across our Webstore and online marketplaces. You will develop strategies, manage end‑to‑end campaigns on Meta, Google, TikTok, Lazada, Shopee, and more, and optimize for ROAS and conversions.

You will lead budgets, implement tracking, analyze performance, and provide actionable insights to key stakeholders.