Growth Marketing Lead: Build & Scale Acquisition Channels

VA Masters - vamasters.com; Philippines; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

VA Masters is seeking a hands-on Growth Marketing Lead to build new client acquisition channels from the ground up. You will design, launch, and test paid, email, LinkedIn, outbound, and referral channels on a lean budget, turning winners into repeatable growth engines.

The ideal candidate is data-driven, asks the right questions, challenges leadership when needed, and collaborates with the sales team to optimize lead handoff and conversion. Remote-friendly with strong English skills.

Qualifications

• Experience building at least one marketing or lead generation channel from zero with measurable results.
• Hands-on paid campaigns experience (Meta/Facebook, Google, LinkedIn).
• Strong understanding of funnel metrics and ability to diagnose why leads do not convert.
• Resourceful prospect research skills, including finding specific people and companies online.
• Analytical thinker who asks questions before proposing solutions.
• Excellent written and spoken English.
• Comfort with AI tools to work faster while applying independent judgment.
• Confident in sharing opinions, prioritizing, and pushing back with clear reasoning.
• Reliable, detail-oriented, and able to work independently.

Responsibilities

• Build, launch, and test new acquisition channels (paid ads, email, LinkedIn, outbound, referrals).
• Run small-budget experiments, measure results quickly, and decide what to scale or stop.
• Track the full funnel from lead to signed client and focus on lead quality and cost per client.
• Design lead qualification elements such as landing pages and targeting for high-intent prospects.
• Research target businesses and decision-makers using LinkedIn, Sales Navigator, review sites, and other sources.
• Write and run personalized outreach campaigns to prospective clients.
• Leverage existing assets (client base, reviews, referrals, partnerships) for growth.
• Collaborate with sales to improve lead handoff and follow-up.
• Report results with clear recommendations and what not to pursue.
• Gradually own growth strategy as channels prove their worth.

Skills

Growth marketing

Paid campaigns

Funnel metrics

Prospect research

Analytical thinking

English proficiency

AI tools usage

Opinion sharing

Independent work

Tools

LinkedIn Sales Navigator

Email marketing platforms

Automation platforms

Landing page builders

AI tools

Job description

VA Masters is seeking a hands-on Growth Marketing Lead to build new client acquisition channels from the ground up. You will design, launch, and test paid, email, LinkedIn, outbound, and referral channels on a lean budget, turning winners into repeatable growth engines.

The ideal candidate is data-driven, asks the right questions, challenges leadership when needed, and collaborates with the sales team to optimize lead handoff and conversion. Remote-friendly with strong English skills.