Marketing & Lead Gen Specialist

VA Masters; Catbalogan; On-site; PHP 600,000 - 900,000; Full time

Job summary

VA Masters is seeking an experienced Marketing & Lead Generation Specialist to grow a founder-led personal brand. The role spans lead generation, sales, email marketing, funnel optimization, paid ads oversight, and brand messaging.

The ideal candidate combines strategic thinking with hands-on execution and excellent English communication to write in an authentic brand voice. This role offers ownership across growth initiatives and requires hands-on delivery, collaboration with the founder, and a

Qualifications

• Proven experience in lead generation, sales funnels, and conversion optimization.
• Hands-on GoHighLevel (GHL) for lead management, funnels, and automation.
• Strong email marketing skills, including nurture flows and campaigns.
• Solid understanding of Meta Ads strategy and data-driven optimization.
• Excellent copywriting and brand voice ability.

Responsibilities

• Manage and improve lead generation across organic social, paid media, and inbound enquiries.
• Qualify and follow up on sales leads and speak with leads to move them through the sales process.
• Build and optimize lead management workflows and funnels in GoHighLevel.
• Manage and improve email marketing flows, nurture sequences, and campaigns.
• Refine messaging across funnels, emails, newsletters, landing pages, and social channels.
• Oversee and direct Meta Ads strategy and scale effective campaigns.
• Structure and optimize landing pages using data and heat maps.
• Coordinate lead generation and consistent messaging across Instagram, Facebook, TikTok, YouTube, and LinkedIn.
• Support blog SEO, newsletter strategy, and broader brand development.
• Identify PR and partnership opportunities and work with the founder to set KPIs.

Skills

Lead generation

Sales funnels

Conversion optimization

GoHighLevel (GHL)

Email marketing

Meta Ads

Copywriting

English communication

Brand messaging

Project independence

Tools

GoHighLevel (GHL)

Job description

Job Summary:

We're now searching for an experienced, commercially minded Marketing & Lead Generation Specialist to help grow a founder-led personal brand. This is a strategic and hands-on role spanning lead generation, sales, email marketing, funnel optimization, paid ads oversight, and brand messaging. The ideal candidate thinks both strategically and operationally - able to manage day-to-day growth systems while contributing to the long-term vision of the brand. You bring strong sales instincts, excellent English communication, and the ability to write in an authentic, human brand voice.

Key Responsibilities:

• Manage and improve lead generation across organic social, paid media, and inbound enquiries, ensuring no lead is missed

• Qualify and follow up on sales leads, and be available to speak with leads directly to move them through the sales process

• Build and optimize lead management workflows, funnels, and up-sell/down-sell pathways in GoHighLevel (GHL)

• Manage and improve email marketing flows, nurture sequences, and subscriber campaigns to grow and retain a warm database

• Refine messaging and copy across funnels, emails, newsletters, landing pages, and social channels to match an authentic brand voice

• Oversee and direct Meta Ads strategy, using performance data to guide execution and scale what works

• Structure and optimize landing pages and conversion points using data and tools such as heat maps

• Coordinate lead generation and consistent messaging across Instagram, Facebook, TikTok, YouTube, and LinkedIn

• Support blog SEO, newsletter strategy, and broader brand development, including input on offers and courses

• Identify PR and partnership opportunities and work with the founder to set KPIs and support long-term growth planning

Mandatory Skills:

• Proven experience in lead generation, sales funnels, and conversion optimization

• Hands-on experience with GoHighLevel (GHL) for lead management, funnels, and automation

• Strong email marketing skills, including nurture flows, segmentation, and campaign management

• Solid understanding of Meta Ads strategy and the ability to direct ad execution based on performance data

• Excellent copywriting and messaging skills, with the ability to write in an authentic, human brand voice rather than generic AI-generated text

• Strong sales thinking and the ability to qualify and speak with leads directly

• Excellent written and spoken English with clear, professional communication

• Comfortable using AI and analytics tools to support optimization without losing the human quality of the brand

• Reliable, detail-oriented, and able to work independently

• Strong communication, organization, and follow-through

Preferred Skills:

• Experience with SEO and blog content optimization

• Experience with PR outreach, podcast pitching, or brand partnerships

• Ability to contribute strategically to brand positioning, offers, and course development

• Familiarity with conversion tools such as heat maps and A/B testing

• Experience helping scale a growing business and develop KPIs

• Genuine interest in wellbeing, personal development, or purpose-driven work

• Ability to manage multiple projects and campaigns simultaneously

Why Join Us:

This is a rare opportunity to work directly with a founder to shape and grow a personal brand as it enters a new stage of development. You'll have real ownership across sales, marketing, and brand strategy, the freedom to bring your ideas to life, and the chance to make a meaningful impact on a mission-driven business. If you love combining strategic thinking with hands-on execution, this role offers genuine room to grow alongside the brand.