Growth Marketer

Growsari Inc.; Philippines; On-site; PHP 400,000 - 900,000; Full time

Job summary

Growsari Inc. is seeking a Growth Marketer to orchestrate CRM, callers, and field channels to tap priority segments and maximize sales across acquisition, retention, and revival initiatives in FMCG, E-services and new businesses.

You will build data-driven plans, test designs, and coordinate cross-functional teams with Product, Data, and Marketing to execute strategies end-to-end and measure outcomes against targets.

Qualifications

• Generalists with mastery of marketing strategy, business management and operations.
• Strong communication skills and ability to work cross-functionally.
• Data-informed approach to understand customers and opportunities.

Responsibilities

• Orchestrate CRM, callers, and field channels to tap priority segments for us to maximize our sales across acquisition, retention, and revival initiatives in FMCG, E-services and new businesses
• Insighting: understand customer behaviors and barriers; analyze data from sales, app analytics, and marketing channels
• Strategy: develop plans, design tests, and forecast demand and supply to meet segment promises
• Operations: execute plans end-to-end with channel owners, product leads, data and marketing teams; track and measure performance
• Coordination: lead cross-functional initiatives and report insights to the team and management

Skills

Marketing Strategy

Business Management

Operations

Communication

Education

Bachelor's degree in Business/Management

Job description

Job Summary

• Orchestrate CRM, callers, and field channels to tap priority segments for us to maximize our sales across acquisition, retention, and revival initiatives in FMCG, E-services and new businesses

Key Responsibilities

• Insighting. The Growth Marketer will seek to understand her customer segment’s behaviors, motivations, barriers. They will look at data, whether it’s sales data, app analytics, or marketing channel data to observe patterns and spot opportunities where she can source growth from.
• Strategy. The Growth Marketer will develop plans using insights to grow the business by coming up with test designs to prove that something will work and can be scalable for the business. As a planner, they will give input on Demand-Supply Forecasts to make sure that the promises they have for the segments will be met.
• Operations. The Growth Marketer will see execution of the plans from end-to-end, briefing and working with different Channel owners, Product leads, Data specialists, or Marketing specialists to make sure that the plans are executed excellently, on time and in full. They will track the performance of these and measure them against expectations.
• Coordination. The Growth Marketer will orchestrate the teams and act as cross-functional lead for the initiatives and report insights and recommendations to the bigger team and the management.

Key Metrics

• Funnel Growth (Users, Conversion, GMV)

Knowledge, Skills And Experience Requirements

• Generalists / T-Shaped. Have a mastery of the basics — Marketing Strategy, Business Management / Financials, Operations, Communication; and can specialize and go deep on one or two things concerning the customer funnel
• Data-driven. Must be comfortable with data, understanding how data is captured, processed, and reported so as to be able to work with Data Analysts well and come up with useful insights and analyses.
• Strategic and Creative. Able to derive solutions out of a mine of data and insights and able to prioritize which one is most impactful for the business

Qualifications

• 1-3 years experience working in Brand/Product Management, Management Consulting, E-Commerce Marketing
• Have a degree in Business, Management or related fields
• Leadership skills proven by extracurriculars