Growth & Lifecycle E‑commerce Marketing Leader

Primer Group of Companies; Manila; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Primer Group of Companies is seeking a data-driven Retail E-Commerce Marketing Manager to lead and optimize the end-to-end digital customer journey across e-commerce channels.

In this role, you will bridge digital acquisition, lifetime value retention, and seamless omnichannel retail experiences, collaborating with external agencies and partners to drive growth and profitability for the brand in the Philippines.

Qualifications

• 4+ years in e-commerce, digital marketing, CRM, growth marketing, or customer lifecycle management.
• Experience with modern e-commerce platforms (Shopify Plus, Salesforce Commerce Cloud, or Magento).
• Proficiency in GA4 and data visualization tools (Looker Studio, Tableau).
• Experience in agency management and omnichannel retail dynamics.

Responsibilities

• Oversee and optimize paid media, SEO, affiliates, CRM, and lifecycle marketing to grow acquisition and retention.
• Lead CRO programs across landing pages, PDPs, and checkout, and analyze analytics to improve marketing efficiency.

Skills

Growth marketing

Paid media management

SEO & content strategy

CRM & lifecycle marketing

Omnichannel mindset

Tools

Shopify Plus

Salesforce Commerce Cloud

Klaviyo

GA4

Looker Studio

Job description

Primer Group of Companies is seeking a data-driven Retail E-Commerce Marketing Manager to lead and optimize the end-to-end digital customer journey across e-commerce channels.

In this role, you will bridge digital acquisition, lifetime value retention, and seamless omnichannel retail experiences, collaborating with external agencies and partners to drive growth and profitability for the brand in the Philippines.