Growth-Driven Digital Performance Marketer

Travel + Leisure Global Support Services (Philippines) Inc.; Philippines; On-site; PHP 500,000 - 800,000; Full time

Job summary

Travel + Leisure Co. is seeking a digital performance marketer to plan and optimize campaigns across Google Ads, Meta, TikTok, YouTube, and display channels.

You will own tracking setup with Google Tag Manager and GA4 while building dashboards in Looker Studio to reveal actionable insights for stakeholders. You will collaborate with teams across SEO, CRM, and content to improve landing pages and conversion rates, conduct CRO tests, analyze attribution, and report results.

Qualifications

• 2–4 years’ experience in digital performance marketing.
• Strong hands-on expertise in Google Ads and Meta Ads Manager (TikTok advantageous).
• Working knowledge of Google Tag Manager and GA4.
• Experience building dashboards and working with data visualisation tools (e.g. Looker Studio).
• Familiarity with CRM platforms such as HubSpot or Salesforce.
• Understanding of landing page optimisation, CRO, and SEO fundamentals.
• Strong analytical skills with attention to detail and a focus on outcomes.

Responsibilities

• Plan and manage campaigns across Google Ads, Meta, TikTok, YouTube, and display channels.
• Optimise bids, budgets, audiences, and creative to improve efficiency and maximise return.
• Monitor performance closely and take timely action to maintain momentum and results.
• Lead ongoing testing to refine strategy and unlock new growth opportunities.
• Own Google Tag Manager, ensuring accurate and reliable tracking implementation.
• Design event‑based tracking to capture meaningful customer interactions.
• Manage GA4 configuration, audiences, and performance analysis.
• Maintain data quality through regular audits and continuous improvement.
• Develop dashboards in Looker Studio that bring together key performance data.
• Analyse attribution across channels to guide investment decisions.
• Deliver regular reporting with clear, actionable insights for stakeholders.
• Create and refine landing pages to improve conversion outcomes.
• Execute structured CRO testing across design, messaging, and user experience.
• Use behavioural insights to identify friction points and enhance engagement.
• Partner with internal stakeholders to align on campaign goals and execution.
• Support broader digital initiatives, including SEO and CRM activities.
• Contribute ideas, share insights, and identify opportunities to innovate.

Skills

Digital marketing

Google Ads

Meta Ads Manager

Google Tag Manager

GA4

Looker Studio

CRM platforms

SEO fundamentals

CRO

Analytical skills

Tools

Looker Studio

Google Ads

Meta Ads Manager

Google Tag Manager

GA4

HubSpot

Salesforce

Job description

Travel + Leisure Co. is seeking a digital performance marketer to plan and optimize campaigns across Google Ads, Meta, TikTok, YouTube, and display channels.

You will own tracking setup with Google Tag Manager and GA4 while building dashboards in Looker Studio to reveal actionable insights for stakeholders. You will collaborate with teams across SEO, CRM, and content to improve landing pages and conversion rates, conduct CRO tests, analyze attribution, and report results.