Digital Performance Marketing Specialist

Travel + Leisure Global Support Services (Philippines) Inc.; Philippines; On-site; PHP 500,000 - 800,000; Full time

Job summary

Travel + Leisure Co. is seeking a digital performance marketer to plan and optimize campaigns across Google Ads, Meta, TikTok, YouTube, and display channels.

You will own tracking setup with Google Tag Manager and GA4 while building dashboards in Looker Studio to reveal actionable insights for stakeholders. You will collaborate with teams across SEO, CRM, and content to improve landing pages and conversion rates, conduct CRO tests, analyze attribution, and report results.

Qualifications

• 2–4 years’ experience in digital performance marketing.
• Strong hands-on expertise in Google Ads and Meta Ads Manager (TikTok advantageous).
• Working knowledge of Google Tag Manager and GA4.
• Experience building dashboards and working with data visualisation tools (e.g. Looker Studio).
• Familiarity with CRM platforms such as HubSpot or Salesforce.
• Understanding of landing page optimisation, CRO, and SEO fundamentals.
• Strong analytical skills with attention to detail and a focus on outcomes.

Responsibilities

• Plan and manage campaigns across Google Ads, Meta, TikTok, YouTube, and display channels.
• Optimise bids, budgets, audiences, and creative to improve efficiency and maximise return.
• Monitor performance closely and take timely action to maintain momentum and results.
• Lead ongoing testing to refine strategy and unlock new growth opportunities.
• Own Google Tag Manager, ensuring accurate and reliable tracking implementation.
• Design event‑based tracking to capture meaningful customer interactions.
• Manage GA4 configuration, audiences, and performance analysis.
• Maintain data quality through regular audits and continuous improvement.
• Develop dashboards in Looker Studio that bring together key performance data.
• Analyse attribution across channels to guide investment decisions.
• Deliver regular reporting with clear, actionable insights for stakeholders.
• Create and refine landing pages to improve conversion outcomes.
• Execute structured CRO testing across design, messaging, and user experience.
• Use behavioural insights to identify friction points and enhance engagement.
• Partner with internal stakeholders to align on campaign goals and execution.
• Support broader digital initiatives, including SEO and CRM activities.
• Contribute ideas, share insights, and identify opportunities to innovate.

Skills

Digital marketing

Google Ads

Meta Ads Manager

Google Tag Manager

GA4

Looker Studio

CRM platforms

SEO fundamentals

CRO

Analytical skills

Tools

Looker Studio

Google Ads

Meta Ads Manager

Google Tag Manager

GA4

HubSpot

Salesforce

Job description

We Put the World on Vacation Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide. Join a team where data, creativity, and customer experience come together to drive meaningful growth.

How You’ll Shine

Driving Paid Media Performance

• Plan and manage campaigns across Google Ads, Meta, TikTok, YouTube, and display channels.
• Optimise bids, budgets, audiences, and creative to improve efficiency and maximise return.
• Monitor performance closely and take timely action to maintain momentum and results.
• Lead ongoing testing to refine strategy and unlock new growth opportunities.
• Own Google Tag Manager, ensuring accurate and reliable tracking implementation.
• Design event‑based tracking to capture meaningful customer interactions.
• Manage GA4 configuration, audiences, and performance analysis.
• Maintain data quality through regular audits and continuous improvement.

Turning Data into Insight

• Develop dashboards in Looker Studio that bring together key performance data.
• Analyse attribution across channels to guide investment decisions.
• Deliver regular reporting with clear, actionable insights for stakeholders.

Optimising the Customer Journey

• Create and refine landing pages to improve conversion outcomes.
• Execute structured CRO testing across design, messaging, and user experience.
• Use behavioural insights to identify friction points and enhance engagement.

Working Across Teams

• Partner with internal stakeholders to align on campaign goals and execution.
• Support broader digital initiatives, including SEO and CRM activities.
• Contribute ideas, share insights, and identify opportunities to innovate.

What You’ll Bring

• 2–4 years’ experience in digital performance marketing.
• Strong hands‑on expertise in Google Ads and Meta Ads Manager (TikTok advantageous).
• Working knowledge of Google Tag Manager and GA4.
• Experience building dashboards and working with data visualisation tools (e.g. Looker Studio).
• Familiarity with CRM platforms such as HubSpot or Salesforce.
• Understanding of landing page optimisation, CRO, and SEO fundamentals.
• Strong analytical skills with attention to detail and a focus on outcomes.

Who You Are

• You think beyond the numbers—connecting data to real business impact.
• You take a test‑and‑learn approach, always looking for ways to improve.
• You are collaborative and proactive, contributing to team success.
• You stay adaptable and solution‑focused in a fast‑moving environment.
• You take ownership and follow through—delivering with purpose and accountability.

Why Join Us?

You’ll be part of a team that values precision, curiosity, and continuous improvement, where your work directly contributes to business performance and customer experience across the region. Where Memories Start with You.

Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We’re always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.

We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to [e-mail], including the title and location of the position for which you are applying.

Travel + Leisure Co. is the world’s leading membership and leisure travel company offering vacation ownership, travel membership, and exchange programs. We provide outstanding vacation experiences and travel inspiration to millions of owners, members, and subscribers every year. We believe that all vacation moments start with our associates, and we’re proud of our global teams that turn vacation inspiration into exceptional travel experiences.