Digital Marketing Specialist

One Visaya Gaming Corporation; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

One Visaya Gaming Corporation is seeking an experienced Digital Analytics Specialist in the Philippines to optimize GA4 tracking, analyze user journeys, and drive data-informed decisions. You will consolidate multi-channel data, build KPI dashboards, and collaborate with developers on tagging plans.

The role focuses on improving registrations, activations, and revenue through robust analytics, attribution modeling, and clear stakeholder communication.

Qualifications

• 4+ years in digital marketing analytics or performance marketing.
• Proficient in GA4, GTM, UTM tracking, and funnel analysis.
• Ability to explain technical requirements to non-technical stakeholders.
• Experience with ad platforms and attribution systems (Meta, Google, TikTok).

Responsibilities

• Maintain and optimize GA4 tracking for key events (registration, clicks, purchases).
• Analyze traffic quality, user journeys, funnel drop-offs, and behaviors.
• Consolidate campaign performance across Facebook, Google, TikTok, and others.
• Evaluate media effectiveness (CTR, CPC, CPR, ROAS) and provide insights.
• Build KPI dashboards to monitor acquisition, activation, monetization trends.
• Collaborate with developers to implement tracking and tagging plans.
• Create and maintain a Tracking Requirements Document for new initiatives.
• Produce weekly/monthly dashboards and reports using Looker Studio, Excel, or GA4.

Skills

Analytics

GA4 expertise

Google Tag Manager

UTM tracking

Funnel tracking

Dashboards

Looker Studio

Stakeholder communication

Campaign attribution

Excel / Google Sheets

Tools

GA4

Google Tag Manager

Looker Studio

Excel

Google Sheets

UTM structures

Job description

• Maintain and optimize Google Analytics 4 (GA4) tracking setup, including key events such as registration, clicks, and successful purchases.
• Analyze traffic quality, user journey, funnel drop-offs, and behavioral patterns to improve conversion and retention.
• Paid Ads Data & Campaign Attribution
• Consolidate campaign performance data from Facebook, Google, TikTok, and other platforms.
• Evaluate media effectiveness (CTR, CPC, CPR, ROAS) and provide actionable optimization insights.
• Purchase / Revenue KPI Tracking
• Integrate and analyze key metrics such as registration-to-purchase conversion rate, first-time purchase, ARPU, and LTV by connecting GA4 with internal CRM/payment systems.
• Build KPI dashboards to monitor user acquisition, activation, and monetization trends.
• Channel Performance & Attribution Analysis
• Use UTM structure and attribution models to identify high-performing traffic sources (ads, social, organic).
• Evaluate the real value each source contributes to registrations, purchases, and revenue.
• Build weekly/monthly dashboards and reports using Looker Studio, Excel, or GA4 to present insights clearly.
• Collaborate with stakeholders and provide strategic recommendations based on data findings.
• Create and maintain a Tracking Requirements Document (Tagging Plan) for new events or marketing initiatives.
• Work closely with developers to implement tracking in code for complex or backend-triggered events (e.g., post-payment success, API events).
• Use Google Tag Manager (GTM) to manage front-end event tracking when applicable.
• 4+ years of experience in digital marketing analytics, web tracking, or performance marketing.
• Proficient in GA4, Google Tag Manager, UTM structures, and funnel tracking methodologies.
• Familiar with ad platforms like Meta Ads, Google Ads, TikTok Ads and their attribution systems.
• Capable of producing clean dashboards using Looker Studio, Excel, or Google Sheets.
• Solid understanding of event-based tracking and how to work with developers on technical implementation.
• Strong communication skills, including the ability to explain technical requirements to non-technical stakeholders.