Marketing Analyst

eTap Inc.; Makati; On-site; PHP 1,000,000 - 2,000,000; Full time

Job summary

A leading digital marketing firm in Metro Manila is seeking a Digital Marketing Manager to oversee and enhance its digital presence. This role requires expertise in developing strategies across social media and performance marketing channels, ensuring measurable growth and brand consistency. Candidates must possess a Bachelor's degree and have at least 5 years of experience, including 2 years in a managerial role. The position offers a dynamic work environment focused on ROI-driven results.

Qualifications

• Minimum 5 years of progressive experience in digital or performance marketing.
• At least 2 years in a supervisory or managerial capacity.
• Proven track record of scaling paid campaigns with measurable ROI and transaction growth.
• Proven ROI growth on paid campaigns in fintech or transaction-based business is a plus.

Responsibilities

• Develop and execute an integrated digital marketing strategy aligned with company objectives.
• Lead content and advertising strategy across multiple platforms.
• Plan, launch, optimize, and scale campaigns across various channels.
• Lead weekly/monthly performance reporting ensuring 95% data accuracy.
• Oversee website content governance and SEO fundamentals.
• Coordinate Corporate Communications and LinkedIn initiatives.

Skills

Digital marketing strategy

Performance marketing

Analytical skills

Social media management

Cross-functional collaboration

Education

Bachelor's Degree in Marketing, Communications, Business, or related field

Tools

Meta Ads

Google Ads

TikTok Ads

Website CMS

Job description

Digital Marketing Manager – eTap is looking for a results-driven Digital Marketing Manager to lead and scale our end-to-end digital presence across social media, paid media, LinkedIn, and our corporate website. This role is responsible for driving measurable growth through performance marketing, structured reporting, and disciplined execution, ensuring all digital initiatives directly contribute to transaction growth, brand equity, store partner acquisition, biller integration, and corporate positioning. You will lead the Corporate Communications Specialist and Copywriters, enforcing KPI ownership, content governance, campaign structure, and reporting accuracy. Success is defined by measurable ROAS, revenue impact, reporting integrity, and brand consistency across all digital platforms.

Key Responsibilities Digital Strategy & Leadership

• Develop and execute an integrated digital marketing strategy aligned with company objectives
• Translate business goals into clear KPIs, dashboards, and campaign frameworks
• Align initiatives across Brand, Business Development, Transformation, Grassroots, and Corporate Communications teams
• Enforce structured campaign calendars and performance tracking systems

Social Media & Content Strategy

• Lead content and advertising strategy across Facebook, Instagram, TikTok, LinkedIn, and the website
• Drive engagement, page growth, and transaction-focused campaigns
• Ensure brand consistency in tone, positioning, and calls-to-action
• Develop targeted strategies to uplift performance of key accounts and underperforming kiosks

Performance Marketing

• Plan, launch, optimize, and scale campaigns across Meta, TikTok, Google Ads, and YouTube
• Monitor ROAS, CAC, CTR, conversions, and attribution tracking
• Implement structured A/B testing and optimization cycles
• Manage advertising budgets with strong ROI discipline

Analytics & Reporting

• Lead weekly and monthly performance reporting cycles
• Ensure 95% accuracy in digital data and dashboards
• Provide actionable insights and optimization recommendations
• Monitor platform trends and algorithm updates

Website & Digital Assets

• Oversee website content governance and publishing calendars
• Collaborate on UX and landing page optimization
• Maintain accurate and up-to-date Store Partner and Biller listings
• Ensure the website reflects real-time operational and campaign priorities

Corporate Communications & LinkedIn

• Oversee LinkedIn strategy for partnerships, recruitment, and thought leadership
• Align B2B and B2C messaging
• Review PR materials and digital reputation initiatives
• Ensure consistent corporate voice across platforms

Budget Management

• Manage and optimize digital advertising budgets
• Track performance per peso spent
• Recommend scaling or reduction strategies based on ROI

Qualifications

• Bachelors Degree in Marketing, Communications, Business, or related field

Experience

• Minimum 5 years of progressive experience in digital or performance marketing
• At least 2 years in a supervisory or managerial capacity
• Proven track record of scaling paid campaigns with measurable ROI and transaction growth
• Experience in fintech, financial services, or transaction-based businesses is an advantage

Technical Expertise

• Meta, Google Ads, TikTok Ads platforms
• Performance marketing and funnel optimization
• Analytics, attribution modeling, and dashboard reporting
• Website CMS management and SEO fundamentals
• Budget forecasting and ROI tracking

What Were Looking For

• Strong ownership mindset and execution discipline
• Data-driven decision-maker
• Strategic thinker with operational follow-through
• Excellent cross-functional collaborator
• Clear, confident communicator