Growth-Driven B2B Content Lead

Satellite Office; Taguig; On-site; PHP 1,200,000 - 1,500,000; Full time

Job summary

A growing digital marketing firm in Manila seeks a strategic yet hands-on Content Lead responsible for driving their B2B content strategy. This full-time role emphasizes a multi-channel approach aimed at generating qualified leads through innovative content formats. The ideal candidate has over 5 years of experience in B2B content marketing, possesses strong project management and SEO skills, and is adept at using AI tools to enhance content delivery. You will collaborate closely with Australian leadership while managing and mentoring a specialist.

Qualifications

• 5+ years’ experience in B2B content marketing in fast-paced environments.
• Proven ability to define and execute a content strategy.
• Experience in generating leads through effective content.

Responsibilities

• Develop and own the B2B content strategy aligned to commercial objectives.
• Create and manage content across various formats and channels.
• Track and analyze content performance to optimize strategies.

Skills

B2B content marketing

SEO fundamentals

Advanced writing and editing

Project management

AI tools

Creating video-first content

LinkedIn content generation

Collaboration skills

Education

Bachelor’s degree in Marketing, Communications, or Journalism

Tools

WordPress

HubSpot

Job description

A growing digital marketing firm in Manila seeks a strategic yet hands-on Content Lead responsible for driving their B2B content strategy. This full-time role emphasizes a multi-channel approach aimed at generating qualified leads through innovative content formats. The ideal candidate has over 5 years of experience in B2B content marketing, possesses strong project management and SEO skills, and is adept at using AI tools to enhance content delivery. You will collaborate closely with Australian leadership while managing and mentoring a specialist.