Content Lead (B2B) - Part Time & WFH

Dash10 Managed Services; Davao City; Remote; PHP 900,000 - 1,300,000; Full time

Benefits offered by this job

Remote working environment

Job summary

Dash10 Managed Services, the Philippine-based rep office of Zeald, seeks an experienced Content Lead to own our B2B content function and turn content into qualified business opportunities.

This role is not a content mill; you will craft trusted, authoritative content for business owners in New Zealand and Australia, across websites, LinkedIn, and email, with a view toward driving qualified calls to our consultants.

Qualifications

• Proven experience in B2B content marketing or content strategy.
• Excellent written English.
• Strong research and analytical skills.
• Experience writing for business owners, executives or professionals.
• Ability to develop a point of view—not simply rewrite information.
• Strong understanding of SEO and content marketing.
• Experience creating content across multiple formats and channels.
• Ability to work independently and take ownership.
• Commercial awareness and understanding of lead generation.

Responsibilities

• Develop and execute the B2B content strategy.
• Research target market, customers and competitors.
• Identify topics and angles that resonate with business owners.
• Write compelling, authoritative B2B content.
• Create content for websites, LinkedIn, email and other channels.
• Turn complex ideas into clear business content.
• Work with Head of Growth to align content with commercial goals.
• Build content addressing objections, credibility and interest.
• Maintain a consistent content calendar and publishing workflow.
• Measure performance and continuously improve the strategy.

Skills

B2B content marketing

Content strategy

Excellent written English

SEO understanding

Research skills

Analytical skills

Independent work

Lead generation understanding

Multi-format content

Job description

Don't just create content. Own it. Shape the conversation. Drive growth.

Dash10 Managed Services is the Philippine-based representative office of Zeald, a New Zealand company with 25 years of experience helping businesses grow through technology, digital solutions, and offshore talent.

We are looking for an experienced Content Lead to take ownership of our B2B content function and help us turn content into a genuine source of qualified business opportunities.

The Role

This is not a content mill or "write X blogs per week" role.

We are looking for someone who understands that great B2B content needs to build trust, change perceptions and ultimately drive action.

Our target audience includes business owners in New Zealand and Australia who may be sceptical about offshore staffing because they have heard the horror stories.

Your job is to create content that makes them think:

"These guys understand our concerns. I'd be comfortable talking to them."

The ultimate goal is to turn the right content into qualified calls with our consultants.

What You'll Own

• Develop and execute the B2B content strategy
• Research our target market, customers and competitors
• Identify topics and angles that resonate with business owners
• Write compelling, authoritative B2B content
• Create content for websites, LinkedIn, email and other relevant channels
• Turn complex ideas into clear, engaging business content
• Work closely with the Head of Growth to align content with commercial goals
• Build content that addresses objections, builds credibility and generates interest
• Review and improve existing content based on performanceMaintain a consistent content calendar and publishing workflow
• Measure what is working and continuously improve the strategy

What We're Looking For

We're looking for someone who can think like a marketer, write like a journalist and understand how businesses make decisions.

You should have:

• Proven experience in B2B content marketing or content strategy
• Excellent written English
• Strong research and analytical skills
• Experience writing for business owners, executives or professional audiences
• Ability to develop a point of view—not simply rewrite information from other sources
• Strong understanding of SEO and content marketing principles
• Experience creating content across multiple formats and channels
• Ability to work independently and take ownership
• Commercial awareness and an understanding of how content contributes to lead generation

A Major Plus

Experience with any of the following would be highly valuable:

• B2B SaaS or technology
• Recruitment or staffing
• Outsourcing/offshoring
• Digital agencies
• New Zealand or Australian business markets
• LinkedIn thought leadership
• Case studies and customer stories
• Conversion-focused website content

How We Measure Success

We are not primarily interested in how many articles you publish or how many followers we gain.

Success means:

More of the right people reading our content -> more trust -> more qualified prospects -> more consultant calls booked.

You will therefore be expected to think about business outcomes, not just content output.

Why Join Us?

• Work directly with an international business
• Work closely with the Head of Growth
• Own a meaningful business function rather than simply execute a content calendar
• Have the opportunity to shape the company's content strategy from the ground up
• Work with a team serving businesses in New Zealand and international markets
• Remote working environment
• Opportunity for the role to grow as the function and business grow
  Ready to Own It?

If you're the kind of content marketer who sees a blank page and thinks "I know exactly what our audience needs to hear," we want to hear from you.

*A stable internet connection (with backup internet) at home is a MUST.