B2B Content Marketing Lead for Growth & Thought Leadership

TDCX Philippines; Metro Manila; Vor Ort; PHP 600.000 - 900.000; Vollzeit

Zusammenfassung

TDCX Philippines is seeking a B2B content marketing professional to design and execute comprehensive content strategies that support lead generation, customer acquisition, and brand awareness. You will manage the content calendar from planning through execution and produce a wide range of assets tailored to each stage of the buyer journey.

You will research target audiences, collaborate across teams, and develop thought leadership content including executive bylines.

Qualifikationen

• Proven experience in B2B content marketing with a strong portfolio.
• Strong writing and editing skills for multiple formats.
• Deep understanding of buyer personas and journey stages.
• Hands-on with SEO and CMS platforms; data-driven mindset.

Aufgaben

• Develop and execute content marketing strategies for lead generation and brand awareness.
• Own the content calendar end to end from planning to execution.
• Create diverse assets: blogs, whitepapers, case studies, eBooks, videos, webinars.
• Collaborate with teams to ensure accuracy and brand alignment.
• Produce thought leadership content and executive bylines.
• Write refined ad copy for paid channels with the digital team.
• Optimize content for SEO and AI search visibility.
• Track content performance and generate data-driven insights.
• Stay updated on industry trends and best practices.

Kenntnisse

B2B content marketing

Copywriting

Editing

SEO best practices

Analytics tools

WordPress

Strapi

Payload CMS

AI prompts

Portfolio

Ausbildung

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

SEMrush

HubSpot

CMS: WordPress

CMS: Strapi

CMS: Payload

Jobbeschreibung

TDCX Philippines is seeking a B2B content marketing professional to design and execute comprehensive content strategies that support lead generation, customer acquisition, and brand awareness. You will manage the content calendar from planning through execution and produce a wide range of assets tailored to each stage of the buyer journey.

You will research target audiences, collaborate across teams, and develop thought leadership content including executive bylines.