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Universal Robina Corporation is seeking a Group Customer Development Manager to lead the sales operations for national key accounts in the Philippines. The role drives execution of URC's business strategies to achieve sales, profitability, and growth objectives, while planning, directing, and monitoring performance across a portfolio of key customers.
The position develops and executes joint business plans and URC Cycle Plans, optimizing trade investments and strengthening partnerships with
Universal Robina Corporation is looking for a Group Customer Development Manager.
The position is responsible for leading and managing the overall sales operations of the assigned National Key Accounts, driving the execution of URC's business strategies to achieve sales, profitability, and growth objectives. The role plans, directs, organizes, and monitors the performance of a portfolio of key customers, ensuring the effective implementation of customer-specific and company-wide initiatives aligned with organizational goals.
It leads the development and execution of joint business plans and URC Cycle Plans, including coverage, availability, merchandising, and activation strategies, while optimizing trade investments and ensuring sustainable business growth. The role is accountable for strengthening strategic partnerships with key customers, maximizing profitable sales volume, and identifying growth opportunities that create value for both URC and its customers.
In addition, the position provides strategic business leadership through market and sales analysis, business diagnosis, planning, program development, execution, performance evaluation, and implementation of corrective actions. Working closely with cross-functional teams and customer counterparts, the role plays a critical part in the integrated commercial planning process, ensuring alignment of business priorities and delivery of exceptional business results.
Universal Robina Corporation (URC) is one of the largest branded consumer food and beverage product companies in the Philippines. We’ve built three strong regional brands over the years— Jack 'n Jill for snack foods, C2 Cool and Clean for ready-to-drink tea, and Great Taste for coffee. These brands are becoming popular across the ASEAN region. We also have premium brands from SBA through their snackfoods segment such as Thins, Cheezels, CC’s, Kettle and Natural Chip, Co., and Griffin’s through their high-quality sweet biscuits and wide range of healthy wrapped snacks called Nice and Natural. URC's key to success has been attributed to building strong brands, robust product innovation pipeline, and world-class manufacturing and supply chain capabilities.
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