Customer Development Manager - Bicol Based

JG Summit Holdings, Inc.; Quezon City; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Universal Robina Corporation is seeking a Customer Development Manager based in the Bicol region to drive sales, growth, and partnerships across assigned accounts.

You will build joint business plans, lead reviews, manage promotions, and coordinate with Supply Chain, Marketing, Finance, and Operations to ensure product availability and ROI. Travel extensively within the Bicol Region and onsite in Bicol is required.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or related field.
• Experience in Customer Development, Key Account Management or Sales in FMCG.
• Experience handling LCC/Modern Trade accounts preferred.
• Strong understanding of sales, profitability, trade investments, pricing, and ROI.
• Strong analytical and negotiation skills.
• Excellent communication, reviews, and presentation abilities.
• Able to collaborate with cross-functional teams and drive execution.
• Proficiency in SAP, Power BI, Nielsen, or similar systems is a plus.
• Willing to travel extensively in the Bicol Region and onsite in Bicol.

Responsibilities

• Deliver sales, volume, market share, and profitability targets for assigned accounts and territories.
• Build and maintain strong relationships with LCC buyers and key customer stakeholders to drive long-term business growth and partnerships.
• Develop and execute account growth plans, JointBusiness Plans (JBPs), and customer initiatives aligned with business objectives.
• Lead regular business reviews with customers and recommend growth opportunities based on performance, market trends, and customer insights.
• Drive assortment expansion, new product listings, SKU availability, and distribution initiatives to maximize sales opportunities.
• Plan, implement, and monitor customer promotions, trade activities, and activations to achieve sales and profitability objectives.
• Manage customer concerns, escalations, and negotiations effectively to strengthen business relationships and secure mutually beneficial agreements.
• Lead negotiations related to trading terms, promotional programs, product listings, and customer agreements.
• Analyze sales performance, OFR, inventory levels, category trends, and market data to identify opportunities, risks, and actionable recommendations.
• Monitor account performance, identify gaps, and implement corrective action plans to achieve agreed targets and KPIs.
• Manage trade investments and promotional spending to ensure ROI and financial efficiency.
• Ensure excellent execution of promotions, product launches, merchandising standards, and customer-driven initiatives across assigned territories.
• Coordinate closely with Supply Chain, Marketing, Finance, and Operations teams to resolve issues, ensure product availability, and deliver customer commitments.
• Collaborate with cross-functional stakeholders to support business priorities and ensure smooth execution of customer plans.
• Prepare and deliver compelling business presentations, recommendations, and action plans to customers and management.
• Conduct customer visits, store audits, market checks, and business reviews to strengthen market presence and identify growth opportunities.
• Ensure compliance with company policies, trade investment guidelines, and account documentation requirements.
• Travel extensively within the Bicol Region and independently manage field activities to support customer and business requirements.

Skills

Customer Development

Key Account Management

Sales

Analytical skills

Negotiation

Communication skills

Presentation skills

Cross-functional collaboration

Education

Bachelor's degree in Business Administration/Marketing/Management

Tools

SAP

Power BI

Nielsen

Job description

6F Tera Tower, Quezon City, National Capital Region, Philippines

2 - 6 Years

Job Description

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Universal Robina Corporation is looking for a CustomerDevelopment Manager (Bicol Based)

What are the Roles and Responsibilities?

• Deliver sales, volume, market share, andprofitability targets for assigned accounts and territories.
• Build and maintain strong relationships with LCCbuyers and key customer stakeholders to drive long-term business growth andpartnerships.
• Develop and execute account growth plans, JointBusiness Plans (JBPs), and customer initiatives aligned with businessobjectives.
• Lead regular business reviews with customers andrecommend growth opportunities based on performance, market trends, andcustomer insights.
• Drive assortment expansion, new productlistings, SKU availability, and distribution initiatives to maximize salesopportunities.
• Plan, implement, and monitor customerpromotions, trade activities, and activations to achieve sales andprofitability objectives.
• Manage customer concerns, escalations, andnegotiations effectively to strengthen business relationships and securemutually beneficial agreements.
• Lead negotiations related to trading terms,promotional programs, product listings, and customer agreements.
• Analyze sales performance, OFR, inventorylevels, category trends, and market data to identify opportunities, risks, andactionable recommendations.
• Monitor account performance, identify gaps, andimplement corrective action plans to achieve agreed targets and KPIs.
• Manage trade investments and promotionalspending to ensure optimal return on investment (ROI) and financial efficiency.
• Ensure excellent execution of promotions,product launches, merchandising standards, and customer-driven initiativesacross assigned territories.
• Coordinate closely with Supply Chain, Marketing,Finance, and Operations teams to resolve issues, ensure product availability,and deliver customer commitments.
• Collaborate with cross-functional stakeholdersto support business priorities and ensure smooth execution of customer plans.
• Prepare and deliver compelling businesspresentations, recommendations, and action plans to customers and management.
• Conduct customer visits, store audits, marketchecks, and business reviews to strengthen market presence and identify growthopportunities.
• Ensure compliance with company policies, tradeinvestment guidelines, and account documentation requirements.
• Travel extensively within the Bicol Region andindependently manage field activities to support customer and businessrequirements.

What are the Qualifications?

• Bachelor's Degree in Business Administration,Marketing, Management, or any related field.
• Proven experience in Customer Development, KeyAccount Management, or Sales within the FMCG industry.
• Experience handling LCC accounts or otherModern Trade accounts is highly preferred.
• Good commercial understanding of sales,profitability, trade investments, pricing, and ROI.
• Strong analytical and negotiation skills.
• Effective communication, business review, andpresentation skills.
• Ability to collaborate with cross-functionalteams and drive execution excellence.
• Proficient in SAP, Power BI, Nielsen, or similarbusiness systems is an advantage.
• Must possess a valid driver's license and bewilling to travel extensively across the Bicol Region.
• Willing to work onsite in Bicol.

NOTE: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants.

Job Snapshot

Updated Date

08-10-2026

Job ID

J_8086

Department

Modern Retail 3

Location

Location 6F Tera Tower, Quezon City, National Capital Region, Philippines