Customer Development Manager (Bicol Based)

Universal Robina Corporation; Bicol Region; On-site; PHP 700,000 - 1,000,000; Full time

Job summary

Universal Robina Corporation in the Bicol region seeks a Customer Development Manager to drive sales and growth for key accounts.

You will build strong relationships with LCC buyers, develop Joint Business Plans, lead business reviews, and coordinate with Supply Chain, Marketing, and Finance to ensure availability and effective promotions. On-site role requiring travel across the Bicol Region.

Qualifications

• Bachelor's degree in business or related field.
• Experience in Customer Development, KAM, or FMCG sales.
• Experience with LCC/Modern Trade accounts preferred.
• Strong relationship management and stakeholder engagement.
• Solid understanding of sales, profitability, trade investments, pricing, and ROI.
• Strong analytical and negotiation skills.
• Effective communication, business reviews, and presentations.
• Able to collaborate cross-functionally and drive execution.
• SAP, Power BI, Nielsen proficiency is a plus.
• Must have driver's license and willingness to travel in the Bicol Region.
• Willing to work onsite in Bicol.

Responsibilities

• Deliver sales, volume, market share, and profitability targets.
• Build & maintain relationships with LCC buyers and stakeholders.
• Develop and execute growth plans, Joint Business Plans (JBPs), and customer initiatives.
• Lead regular business reviews with customers and identify growth opportunities.
• Drive assortment expansion, product listings, promotions, and activations.
• Coordinate with Supply Chain, Marketing, Finance, and Operations to resolve issues and ensure availability.
• Travel extensively within the Bicol Region and manage field activities.

Skills

Customer development

Key account management

Sales

Relationship management

Stakeholder engagement

Negotiation

Communication & presentation

Cross-functional collaboration

Travel readiness

Education

Bachelor's degree in Business Administration/Marketing/Management or related field

Tools

SAP

Power BI

Nielsen

Job description

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Universal Robina Corporation is looking for a Customer Development Manager (Bicol Based)

What are the Roles and Responsibilities?

• Deliver sales, volume, market share, and profitability targets for assigned accounts and territories.
• Build and maintain strong relationships with LCC buyers and key customer stakeholders to drive long-term business growth and partnerships.
• Develop and execute account growth plans, Joint Business Plans (JBPs), and customer initiatives aligned with business objectives.
• Lead regular business reviews with customers and recommend growth opportunities based on performance, market trends, and customer insights.
• Drive assortment expansion, new product listings, SKU availability, and distribution initiatives to maximize sales opportunities.
• Plan, implement, and monitor customer promotions, trade activities, and activations to achieve sales and profitability objectives.
• Manage customer concerns, escalations, and negotiations effectively to strengthen business relationships and secure mutually beneficial agreements.
• Lead negotiations related to trading terms, promotional programs, product listings, and customer agreements.
• Analyze sales performance, OFR, inventory levels, category trends, and market data to identify opportunities, risks, and actionable recommendations.
• Monitor account performance, identify gaps, and implement corrective action plans to achieve agreed targets and KPIs.
• Manage trade investments and promotional spending to ensure optimal return on investment (ROI) and financial efficiency.
• Ensure excellent execution of promotions, product launches, merchandising standards, and customer-driven initiatives across assigned territories.
• Coordinate closely with Supply Chain, Marketing, Finance, and Operations teams to resolve issues, ensure product availability, and deliver customer commitments.
• Collaborate with cross-functional stakeholders to support business priorities and ensure smooth execution of customer plans.
• Prepare and deliver compelling business presentations, recommendations, and action plans to customers and management.
• Conduct customer visits, store audits, market checks, and business reviews to strengthen market presence and identify growth opportunities.
• Ensure compliance with company policies, trade investment guidelines, and account documentation requirements.
• Travel extensively within the Bicol Region and independently manage field activities to support customer and business requirements.

What are the Qualifications?

• Bachelor's Degree in Business Administration, Marketing, Management, or any related field.
• Proven experience in Customer Development, Key Account Management, or Sales within the FMCG industry.
• Experience handling LCC accounts or other Modern Trade accounts is highly preferred.
• Strong customer relationship management and stakeholder engagement skills.
• Good commercial understanding of sales, profitability, trade investments, pricing, and ROI.
• Strong analytical and negotiation skills.
• Effective communication, business review, and presentation skills.
• Ability to collaborate with cross-functional teams and drive execution excellence.
• Proficient in SAP, Power BI, Nielsen, or similar business systems is an advantage.
• Must possess a valid driver's license and be willing to travel extensively across the Bicol Region.
• Willing to work onsite in Bicol.

NOTE: Universal Robina Corporation does not collect throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants.