GoHighLevel CRM Automation Architect

VA Masters; Laoag; On-site; PHP 400,000 - 750,000; Full time

Job summary

VA Masters is seeking a GoHighLevel Automation and CRM Systems Specialist to build, optimize, and maintain our GoHighLevel backend. This hands-on role focuses on workflows, automations, funnels, integrations, and AI bot configuration—not customer conversations.

You will transform a partially configured account into a clean, reliable, fully automated system, working directly with decision-makers to scale the operation and ensure robust CRM processes across the customer journey.

Qualifications

• Proven hands-on experience building inside GoHighLevel (workflows, automations, pipelines, funnels, calendars, forms)
• Strong understanding of CRM architecture: pipelines, stages, tags, triggers, and lead routing logic
• Experience building automated email and SMS sequences from scratch
• Working knowledge of email deliverability fundamentals (domain authentication, DNS records, spam and link-safety troubleshooting)
• Experience integrating third-party tools using native integrations, webhooks, APIs, or platforms such as Zapier or Make
• Experience connecting paid ad platforms (Facebook/Meta) to a CRM for lead capture
• Ability to configure AI chatbots or conversation AI within a CRM environment
• Comfortable handling confidential customer information with discretion
• Reliable, detail-oriented, and able to work independently with minimal supervision
• Strong communication skills, with the ability to explain technical decisions clearly to a non-technical stakeholder

Responsibilities

• Build and optimize end-to-end GoHighLevel workflows and automations across the customer journey
• Configure automated email and SMS sequences triggered by booking events, including intake forms and privacy/consent documents
• Create and maintain reusable email, SMS, and form templates within the CRM
• Diagnose and resolve email deliverability issues, including domain authentication, sender reputation, and spam-folder and unsafe-link warnings
• Configure and optimize GoHighLevel AI/conversation bots so that automated sequences continue intelligently after a lead replies
• Integrate lead sources such as Facebook/Meta Ads, website forms, and social platforms directly into the CRM pipeline
• Build and structure CRM pipelines, stages, tags, and lead routing from the ground up
• Design and build funnels and landing pages, and integrate them with the existing website
• Connect third-party scheduling software to the CRM using available integrations, webhooks, APIs, or automation platforms where no native integration exists
• Audit the existing account setup, identify unused or misconfigured features, and recommend improvements
• Document systems and workflows so they can be maintained and handed over

Skills

GoHighLevel workflows

CRM architecture

Email deliverability

APIs & webhooks

Lead routing

Bots configuration

Landing pages

Pipelines & stages

Tools

GoHighLevel

Zapier

Make

APIs

Job description

VA Masters is seeking a GoHighLevel Automation and CRM Systems Specialist to build, optimize, and maintain our GoHighLevel backend. This hands-on role focuses on workflows, automations, funnels, integrations, and AI bot configuration—not customer conversations.

You will transform a partially configured account into a clean, reliable, fully automated system, working directly with decision-makers to scale the operation and ensure robust CRM processes across the customer journey.