GoHighLevel CRM Virtual Assistant

VA Masters; Bayawan; On-site; PHP 446,000 - 781,000; Full time

Job summary

VA Masters is seeking a GoHighLevel Automation and CRM Systems Specialist to build and optimize the backend of our GoHighLevel CRM. This hands-on role focuses on workflows, automations, funnels, integrations, and AI bot configuration—far from customer conversations.

You will turn a partially configured account into a clean, reliable, fully automated system, coordinating with stakeholders while maintaining high data standards.

Qualifications

• Hands-on GoHighLevel experience with workflows, automations, pipelines, funnels, calendars.
• Strong CRM architecture knowledge: pipelines, stages, tags, triggers, and lead routing logic.
• Experience building automated email and SMS sequences from scratch.
• Knowledge of email deliverability basics: domain authentication, DNS, spam and link-safety checks.
• Experience wiring third-party tools via APIs, webhooks, or platforms like Zapier or Make.
• Experience connecting paid ad platforms (Facebook/Meta) to a CRM for lead capture.
• Ability to configure AI chatbots or conversation AI within a CRM setup.
• Discretion handling confidential customer information; dependable and self-directed.
• Strong communication to explain technical decisions to non-technical stakeholders.

Responsibilities

• Build and sharpen end-to-end GoHighLevel workflows and automations across the customer journey.
• Configure automated email and SMS sequences triggered by booking events, intake forms and privacy/consent documents.
• Create and hold reusable email, SMS, and form templates within the CRM.
• Diagnose and resolve email deliverability issues, domain authentication, sender reputation, and warnings.
• Configure and sharpen GoHighLevel AI/conversation bots so automated sequences carry on after a lead replies.
• Wire lead sources into the CRM pipeline (Facebook/Meta Ads, website forms, social platforms).
• Build and structure CRM pipelines, stages, tags, and lead routing from the ground up.
• Design funnels and landing pages and connect them to the existing website.
• Connect third-party scheduling software via integrations, webhooks, APIs, or automation platforms.
• Audit existing account setup and suggest improvements.
• Document systems and workflows for handover and maintenance.

Skills

GoHighLevel workflows

CRM architecture

Email/SMS automation

Email deliverability

APIs/webhooks/Zapier/Make

Facebook/Meta CRM integration

AI chatbots in CRM

Discretion with confidential data

Independent/Solo work

Technical communication

Tools

Zapier

Make

Job description

Job Summary:

We're on the lookout for a GoHighLevel Automation and CRM Systems Specialist to build, sharpen, and hold the backend of our GoHighLevel CRM. This is a technical, behind-the-scenes role centred on workflows, automations, funnels, integrations, and AI bot configuration — not on running conversations with customers. The right person is a hands-on GoHighLevel builder who can take a partially configured account and turn it into a clean, reliable, fully automated system.

Key Responsibilities:

• Build and sharpen end-to-end GoHighLevel workflows and automations across the customer journey

• Configure automated email and SMS sequences triggered by booking events, intake forms and privacy/consent documents included

• Create and hold reusable email, SMS, and form templates within the CRM

• Diagnose and settle email deliverability issues, domain authentication, sender reputation, and spam-folder and unsafe-link warnings included

• Configure and sharpen GoHighLevel AI/conversation bots so automated sequences carry on intelligently after a lead replies, instead of dropping out of the flow

• Wire lead sources such as Facebook/Meta Ads, website forms, and social platforms directly into the CRM pipeline

• Build and structure CRM pipelines, stages, tags, and lead routing from the ground up

• Design and build funnels and landing pages, and tie them into the existing website

• Connect third-party scheduling software to the CRM using available integrations, webhooks, APIs, or automation platforms where no native integration exists

• Audit the existing account setup, spot unused or misconfigured features, and put forward improvements

• Document systems and workflows so they can be held up and handed over

Mandatory Skills:

• Proven hands-on experience building inside GoHighLevel (workflows, automations, pipelines, funnels, calendars, forms)

• Strong grasp of CRM architecture: pipelines, stages, tags, triggers, and lead routing logic

• Experience building automated email and SMS sequences from scratch

• Working knowledge of email deliverability fundamentals (domain authentication, DNS records, spam and link-safety troubleshooting)

• Experience wiring third-party tools in using native integrations, webhooks, APIs, or platforms such as Zapier or Make

• Experience connecting paid ad platforms (Facebook/Meta) to a CRM for lead capture

• Ability to configure AI chatbots or conversation AI within a CRM setting

• At ease handling confidential customer information with discretion

• Dependable, precise, and able to work solo with little supervision

• Strong communication skills, with the ability to explain technical decisions clearly to a non-technical stakeholder

Preferred Skills:

• Experience setting up GoHighLevel sub-accounts under an agency account

• Familiarity with appointment-based or clinic-based service businesses and their booking, intake, and consent workflows

• Experience with scheduling platforms such as Amelia, Calendly, Acuity, or similar

• Basic web skills (HTML/CSS, embed codes, DNS management)

• Experience creating SOPs, loom walkthroughs, or written documentation for systems you build

• Ability to carry several builds and priorities at once

• A proactive, consultative approach — spotting openings the stakeholder hasn't asked for yet

Why Join Us:

This is a high-ownership role where you'll be the person who designs and builds the systems the whole operation runs on. You'll work directly with a decision-maker who values your expertise and will give you the latitude to make the right technical calls. As the systems mature, there's real room for the role to grow in scope and responsibility.