GoHighLevel Automation and CRM Systems Specialist

VA Masters; Las Piñas; On-site; PHP 400,000 - 660,000; Full time

Job summary

VA Masters is seeking a GoHighLevel Automation and CRM Systems Specialist to build, sharpen, and maintain the backend of our GoHighLevel CRM. This is a hands-on, technical role focused on workflows, automations, funnels, integrations, and AI bot configuration rather than customer conversations.

The ideal candidate will turn a partially configured account into a clean, reliable, fully automated system, designing pipelines, templates, and plugins that empower our operations and scale with demand.

Qualifications

• Proven hands-on experience building inside GoHighLevel (workflows, automations, pipelines, funnels, calendars, forms).
• Strong grasp of CRM architecture: pipelines, stages, tags, triggers, and lead routing logic.
• Experience building automated email and SMS sequences from scratch.
• Working knowledge of email deliverability fundamentals (domain authentication, DNS records, spam and link-safety troubleshooting).
• Experience wiring in third-party tools using native integrations, webhooks, APIs, or platforms such as Zapier or Make.
• Experience connecting paid ad platforms (Facebook/Meta) to a CRM for lead capture.
• Ability to configure AI chatbots or conversation AI within a CRM setting.
• Comfortable handling confidential customer information with discretion.
• Dependable, precise, and able to work under little supervision.
• Strong communication skills, with the ability to explain technical decisions clearly to a non-technical stakeholder.

Responsibilities

• Build and sharpen end-to-end GoHighLevel workflows and automations across the customer journey.
• Configure automated email and SMS sequences triggered by booking events, intake forms and privacy/consent documents included.
• Create and keep reusable email, SMS, and form templates within the CRM.
• Diagnose and clear up email deliverability issues, domain authentication, sender reputation, and spam-folder warnings.
• Configure and sharpen GoHighLevel AI/conversation bots so automated sequences carry on intelligently after a lead replies.
• Wire lead sources such as Facebook/Meta Ads, website forms, and social platforms directly into the CRM pipeline.
• Build and structure CRM pipelines, stages, tags, and lead routing from the ground up.
• Design and build funnels and landing pages, and tie them into the existing website.
• Connect third-party scheduling software to the CRM using available integrations, webhooks, APIs, or automation platforms.
• Audit the existing account setup, spot unused or misconfigured features, and put forward improvements.
• Document systems and workflows so they can be maintained and handed over.

Skills

GoHighLevel

CRM architecture

Email sequences

SMS sequences

Integrations

AI chatbots

Lead routing

Funnel design

Documentation

Communication

Tools

Zapier

Make

APIs

Webhooks

Calendly

Amelia

Job description

Job Summary:
We're happy to be taking on a GoHighLevel Automation and CRM Systems Specialist to build, sharpen, and keep the backend of our GoHighLevel CRM. This is a technical, behind-the-scenes role centred on workflows, automations, funnels, integrations, and AI bot configuration — not on handling conversations with customers. The right person is a hands-on GoHighLevel builder who can take a partially configured account and turn it into a clean, reliable, fully automated system.

Key Responsibilities:

• Build and sharpen end-to-end GoHighLevel workflows and automations across the customer journey

• Configure automated email and SMS sequences triggered by booking events, intake forms and privacy/consent documents included

• Create and keep reusable email, SMS, and form templates within the CRM

• Diagnose and clear up email deliverability issues, domain authentication, sender reputation, and spam-folder and unsafe-link warnings included

• Configure and sharpen GoHighLevel AI/conversation bots so automated sequences carry on intelligently after a lead replies, instead of dropping out of the flow

• Wire lead sources such as Facebook/Meta Ads, website forms, and social platforms directly into the CRM pipeline

• Build and structure CRM pipelines, stages, tags, and lead routing from the ground up

• Design and build funnels and landing pages, and tie them into the existing website

• Connect third-party scheduling software to the CRM using available integrations, webhooks, APIs, or automation platforms where no native integration exists

• Audit the existing account setup, spot unused or misconfigured features, and put forward improvements

• Document systems and workflows so they can be maintained and handed over

Mandatory Skills:

• Proven hands-on experience building inside GoHighLevel (workflows, automations, pipelines, funnels, calendars, forms)

• Strong grasp of CRM architecture: pipelines, stages, tags, triggers, and lead routing logic

• Experience building automated email and SMS sequences from scratch

• Working knowledge of email deliverability fundamentals (domain authentication, DNS records, spam and link-safety troubleshooting)

• Experience wiring in third-party tools using native integrations, webhooks, APIs, or platforms such as Zapier or Make

• Experience connecting paid ad platforms (Facebook/Meta) to a CRM for lead capture

• Ability to configure AI chatbots or conversation AI within a CRM setting

• Comfortable handling confidential customer information with discretion

• Dependable, precise, and able to work under little supervision

• Strong communication skills, with the ability to explain technical decisions clearly to a non-technical stakeholder

Preferred Skills:

• Experience setting up GoHighLevel sub-accounts under an agency account

• Familiarity with appointment-based or clinic-based service businesses and their booking, intake, and consent workflows

• Experience with scheduling platforms such as Amelia, Calendly, Acuity, or similar

• Basic web skills (HTML/CSS, embed codes, DNS management)

• Experience creating SOPs, loom walkthroughs, or written documentation for systems you build

• Ability to juggle several builds and priorities at once

• A proactive, consultative approach — spotting openings the stakeholder hasn't asked for yet

Why Join Us:
This is a high-ownership role where you'll be the person who designs and builds the systems the whole operation runs on. You'll work directly with a decision-maker who values your expertise and will give you the freedom to make the right technical calls. As the systems mature, there's real room for the role to grow in scope and responsibility.