GoHighLevel Automation Architect

VA Masters; Tabaco; On-site; PHP 600,000 - 900,000; Full time

Job summary

VA Masters is seeking a GoHighLevel Automation and CRM Systems Specialist to build, optimize, and maintain the backend of our GoHighLevel CRM. This hands-on role focuses on workflows, automations, funnels, integrations, and AI bot configuration, turning a partially configured account into a clean, fully automated system.

The ideal candidate will architect CRM pipelines, configure email/SMS sequences, ensure deliverability, and integrate lead sources across platforms, working independently with

Qualifications

• Hands-on GoHighLevel experience building workflows, automations, pipelines, funnels, calendars, forms.
• Strong CRM architecture knowledge: pipelines, stages, tags, triggers, lead routing.
• Experience building automated email and SMS sequences from scratch.
• Knowledge of email deliverability fundamentals: DNS, domain authentication, spam and link-safety troubleshooting.
• Experience integrating third-party tools via native integrations, webhooks, APIs or platforms like Zapier.

Responsibilities

• Build and optimize end-to-end GoHighLevel workflows and automations across the customer journey.
• Configure automated email and SMS sequences triggered by booking events, including intake forms and privacy/consent documents.
• Create and maintain reusable email, SMS, and form templates within the CRM.
• Diagnose and resolve email deliverability issues, including domain authentication and spam warnings.
• Configure and optimize GoHighLevel AI/conversation bots so flows continue after a lead replies.
• Integrate lead sources such as Facebook/Meta Ads and website forms into the CRM pipeline.
• Build and structure CRM pipelines, stages, tags, and lead routing from the ground up.
• Design funnels and landing pages, and integrate with the website.
• Connect third-party scheduling software to the CRM using integrations, webhooks, APIs, or automation platforms.
• Audit the existing account setup and recommend improvements.
• Document systems and workflows for handover and maintenance.

Skills

GoHighLevel

CRM architecture

Email automation

Webhooks/APIs

Zapier/Make

Ad platform integration

AI chatbots

Confidential data handling

Independent work

Technical communication

Tools

Zapier

APIs

Webhooks

Job description

VA Masters is seeking a GoHighLevel Automation and CRM Systems Specialist to build, optimize, and maintain the backend of our GoHighLevel CRM. This hands-on role focuses on workflows, automations, funnels, integrations, and AI bot configuration, turning a partially configured account into a clean, fully automated system.

The ideal candidate will architect CRM pipelines, configure email/SMS sequences, ensure deliverability, and integrate lead sources across platforms, working independently with