GoHighLevel CRM Automation Architect

VA Masters; Canlaon; On-site; PHP 600,000 - 900,000; Full time

Job summary

VA Masters is seeking an experienced GoHighLevel Automation and CRM Systems Specialist to build, optimize, and maintain the backend of our GoHighLevel CRM. This role focuses on workflows, automations, funnels, integrations, and AI bot configuration, not customer conversations.

You will transform a partially configured account into a clean, reliable, fully automated system, working hands-on to deliver robust backend solutions that scale with operations.

Qualifications

• Proven hands-on experience building inside GoHighLevel (workflows, automations, pipelines, funnels, calendars, forms).
• Strong understanding of CRM architecture: pipelines, stages, tags, triggers, and lead routing logic.
• Experience building automated email and SMS sequences from scratch.

Responsibilities

• Build and optimize end-to-end GoHighLevel workflows and automations across the customer journey
• Configure automated email and SMS sequences triggered by booking events, including intake forms and privacy/consent documents
• Create and maintain reusable email, SMS, and form templates within the CRM
• Diagnose and resolve email deliverability issues, including domain authentication, sender reputation, and spam-folder and unsafe-link warnings
• Configure and optimize GoHighLevel AI/conversation bots so that automated sequences continue intelligently after a lead replies, instead of dropping out of the flow
• Integrate lead sources such as Facebook/Meta Ads, website forms, and social platforms directly into the CRM pipeline
• Build and structure CRM pipelines, stages, tags, and lead routing from the ground up
• Design and build funnels and landing pages, and integrate them with the existing website
• Connect third-party scheduling software to the CRM using available integrations, webhooks, APIs, or automation platforms where no native integration exists
• Audit the existing account setup, identify unused or misconfigured features, and recommend improvements
• Document systems and workflows so they can be maintained and handed over

Skills

GoHighLevel workflows

CRM architecture

Email sequences

APIs & Webhooks

AI chatbots

Facebook integration

Deliverability basics

Confidential data

Independent work

Communication

Job description

VA Masters is seeking an experienced GoHighLevel Automation and CRM Systems Specialist to build, optimize, and maintain the backend of our GoHighLevel CRM. This role focuses on workflows, automations, funnels, integrations, and AI bot configuration, not customer conversations.

You will transform a partially configured account into a clean, reliable, fully automated system, working hands-on to deliver robust backend solutions that scale with operations.