Senior Demand Gen & Marketing Automation Lead

MiraMed Philippines Group; Metro Manila; Remote; PHP 1,200,000 - 1,600,000; Full time

Job summary

MiraMed Philippines Group is seeking an experienced Demand Generation and Marketing Automation Lead to drive B2B campaigns from conception through execution. The role focuses on HubSpot-driven workflows, audience segmentation, and nurturing programs to support global demand generation.

You will collaborate with US-based teams and external vendors, manage multiple campaigns, and translate performance data into actionable improvements.

Qualifications

• 5-8+ years of experience in demand generation, marketing automation, campaign operations, or related B2B marketing roles.
• Strong hands-on experience with HubSpot, including workflows, segmentation, lead routing, email automation, and nurture programs.
• Demonstrated experience executing multi-channel B2B demand generation campaigns and managing campaigns from launch through follow-up.
• Experience working with campaign performance data and applying insights to improve execution and results.
• Strong project management skills with the ability to coordinate multiple campaigns, stakeholders, vendors, and deadlines simultaneously.
• Strong written and verbal English communication skills, given regular cross-functional work with US-based teams.
• Willingness to maintain working hours that overlap meaningfully with US-based teams for regular collaboration and meetings.

Responsibilities

• Building and maintaining HubSpot workflows, lead routing, automated email campaigns, nurture programs, and other campaign automation
• Managing marketing lists, segmentation, and campaign audiences to support demand generation programs
• Coordinating with external vendors supporting content syndication, webinars, and other lead generation initiatives
• Partnering with the Director, Marketing Analytics & Operations on campaign reporting and performance interpretation, using insights to refine and improve campaign execution
• Partnering with the Manager, Digital & Advertising to connect paid campaigns with marketing automation, lead routing, and nurture programs
• Maintaining campaign processes and marketing automation systems to ensure reliable execution, appropriate follow-up, and ongoing system health

Skills

Demand generation

Marketing automation

Campaign operations

B2B marketing

Project management

English communication

Tools

HubSpot

Job description

MiraMed Philippines Group is seeking an experienced Demand Generation and Marketing Automation Lead to drive B2B campaigns from conception through execution. The role focuses on HubSpot-driven workflows, audience segmentation, and nurturing programs to support global demand generation.

You will collaborate with US-based teams and external vendors, manage multiple campaigns, and translate performance data into actionable improvements.