Fractional Marketing Lead (Consultant)

Adaptive Teams; Manila; Remote; PHP 1,500,000 - 3,000,000; Part time

Benefits offered by this job

Fractional consulting engagement

Existing marketing foundation to scale

Shape direction of growing business

Opportunity to drive measurable impact

Job summary

Adaptive Teams in the Philippines is seeking a Fractional Marketing Lead to unify paid ads, SEO, email, and social into one growth machine. You will set direction, own strategy, and connect channels with a focus on measurable impact.

Work remotely with the owner and existing teams to optimize the marketing foundation, prioritize initiatives, and report on KPIs. This role offers strategic influence without starting from scratch and helps accelerate client success.

Qualifications

• Experience leading marketing strategy and driving growth.
• Strong multi-channel marketing knowledge (paid, SEO, email, social).
• Ability to connect channels into a unified customer journey.
• Data-driven mindset with prioritization skills.

Responsibilities

• Define and own overarching marketing strategy aligned with growth goals.
• Connect paid ads, SEO, email, social into cohesive plan.
• Identify gaps, opportunities, and underperforming channels across the marketing mix.
• Prioritize initiatives based on impact, data, and available resources.
• Align messaging, positioning, and campaigns across channels for a consistent brand experience.
• Establish clear KPIs and reporting to measure what's working and what needs to change.
• Collaborate with existing teams and specialists to turn strategy into execution.

Skills

Marketing strategy

Multi-channel marketing

Data-driven

Strategic thinking

Communication

Stakeholder management

Challenge assumptions

Job description

We've already got the pieces in motion: paid ads, SEO, cold email, social, and more. Now we need a marketing brain who can bring it all together, set the direction, and turn individual channels into one cohesive growth strategy.

We're looking for a Fractional Marketing Lead who sees the big picture, knows what moves the needle, and can help us get more out of what we've already built. Less starting from scratch. More making the whole machine work smarter.

About the Company:

A leading provider of Amazon growth services. They help brands optimize advertising, improve product visibility, and develop e-commerce strategies that drive measurable results. As the company grows, we’re looking for someone who can work directly with the owner, and serve as a trusted partner in supporting high-impact projects that accelerate client success.

Location:

Philippines/Region - Fully Remote

Your Mission: Day to Day Responsibilities

• Define and own the overarching marketing strategy, aligned with business growth goals.

• Connect paid ads, SEO, cold email, social, and other channels into a cohesive plan.

• Identify gaps, opportunities, and underperforming channels across the marketing mix.

• Prioritize initiatives based on impact, data, and available resources.

• Align messaging, positioning, and campaigns across channels for a consistent brand experience.

• Establish clear KPIs and reporting to measure what's working and what needs to change.

• Collaborate with existing teams and specialists to turn strategy into execution.

Your Toolbox: Skills to be Successful

• Proven experience leading marketing strategy and driving measurable business growth.

• A strong understanding of multi-channel marketing, including paid acquisition, SEO, email, and social.

• The ability to connect channels into a unified customer journey and growth plan.

• A data-driven mindset with a knack for spotting opportunities and prioritizing what matters.

• Strong strategic thinking paired with the ability to guide execution.

• Excellent communication and stakeholder management skills.

• The confidence to challenge assumptions, simplify complexity, and focus teams on results.

Your Perks: What's in it for you

• A fractional consulting engagement with meaningful strategic influence.

• An existing marketing foundation to optimize, connect, and scale - no blank slate required.

• The opportunity to shape the direction of a growing business.

• Room to bring fresh thinking, challenge the status quo, and make a measurable impact.

Why Adaptive Teams?

At Adaptive Teams, we don’t just fill positions – we create pathways to success. Whether you’re a seasoned pro or just starting out, we’re here to help you grow, innovate, and make an impact. If you’re looking for exciting opportunities and, a team that’s as passionate as you are, this is the place to be.