FMCG Sales Planning Lead — Growth & Forecasting

Asia Select, Inc. (ASI); Quezon City; On-site; PHP 1,800,000 - 2,400,000; Full time

Job summary

Asia Select, Inc. (ASI) seeks a Senior Sales Planning Lead to drive annual, quarterly, and monthly sales planning, forecasting, and governance to support sustainable growth.

You will partner with Sales, Trade Marketing, Marketing, Supply Chain, Finance, and other stakeholders to align strategies with execution and strengthen performance visibility. You will develop forecasting models, dashboards, and KPI frameworks, translate strategic plans into channel and account plans, and lead

Qualifications

• Bachelor’s degree in Business, Marketing, Management, Economics, or related field.
• 7–10 years of experience in sales planning, commercial planning, trade marketing, or related FMCG roles.
• Strong knowledge of Modern Trade and General Trade models and commercial operations.
• Experience with business planning, forecasting, KPI management, and commercial reporting.
• Exposure to trade promotion planning and investment evaluation.
• Experience with cross-functional collaboration (Sales, Marketing, Finance, Supply Chain, Operations).
• Analytical, planning, stakeholder management, and problem-solving skills.

Responsibilities

• Lead annual, quarterly, and monthly sales planning processes and support long-term growth strategies.
• Translate business, category, and brand strategies into actionable channel, customer, and account plans.
• Monitor sales performance against targets and provide data-driven recommendations.
• Develop and maintain sales forecasting models, reporting dashboards, and KPI frameworks.
• Establish and manage sales KPI frameworks, governance, and reporting standards.
• Collaborate with Sales and Trade Marketing to improve execution visibility and performance monitoring.
• Evaluate trade investments and promotional activities to maximize ROI and commercial effectiveness.
• Coordinate with Marketing, Finance, Supply Chain, Production, and Procurement to align plans with demand and profitability.
• Support joint business planning and lead cross-functional initiatives for revenue growth and market expansion.
• Analyze market trends and route-to-market effectiveness for strategic decisions.
• Prepare management reports and commercial insights for leadership planning.

Skills

Analytical skills

Planning

Stakeholder management

Problem solving

Education

Bachelor’s degree in Business/Marketing/Management/Economics

Job description

Asia Select, Inc. (ASI) seeks a Senior Sales Planning Lead to drive annual, quarterly, and monthly sales planning, forecasting, and governance to support sustainable growth.

You will partner with Sales, Trade Marketing, Marketing, Supply Chain, Finance, and other stakeholders to align strategies with execution and strengthen performance visibility. You will develop forecasting models, dashboards, and KPI frameworks, translate strategic plans into channel and account plans, and lead