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Tyco Inc – LaPinoy is seeking a Field Sales Representative to develop and grow its assigned area in Cagayan de Oro City. In this field-based role, you will visit potential and existing customers, introduce frozen and processed food products, secure orders and build long-term customer relationships.
You will prospect and open new B2B accounts, present promotions, conduct sampling, and drive orders while maintaining thorough records and market feedback.
Company: Tyco Inc. – LaPinoy
Area: Cagayan de Oro City
Employment: Full-Time
LaPinoy is looking for a Field Sales Representative who will be responsible for developing and growing assigned areas in Cagayan de Oro City.
This is a field-based position. You will personally visit potential and existing customers, introduce our frozen and processed food products, secure orders, develop accounts, and build long‑term customer relationships.
Visit potential and existing customers within the assigned CDO territory.
Prospect and open new B2B accounts such as:
Wholesalers and dealers
Wet-market and frozen-food sellers
Groceries and mini groceries
Frozen-food stores
Resellers
Food carts
Restaurants, carinderias and canteens
Present LaPinoy products, prices, promotions and business opportunities.
Conduct product sampling when needed.
Convert prospects into ordering customers.
Follow up existing accounts and secure repeat orders.
Develop existing customers by increasing their order volume and product selection.
Reactivate customers who have stopped ordering.
Monitor competitor products, pricing and activities within the assigned territory.
Assist with collections and ensure customer accounts remain updated.
Maintain accurate records of customer visits, orders, prospects and follow-ups.
Follow assigned daily and weekly sales routes.
Submit regular field sales reports and market feedback.
Sales achieved within assigned territory
Number of active buying customers
New accounts opened and converted to repeat customers
Repeat-order and customer-retention rate
Quality and consistency of field visits
Growth of existing customer accounts
Collection performance
Territory coverage and penetration
Experience in field sales is preferred.
Experience selling FMCG, frozen food, processed meat, food products or similar products is an advantage.
Comfortable doing daily fieldwork around Cagayan de Oro City.
Confident approaching business owners, buyers and store operators.
Good communication, negotiation and selling skills.
Goal‑oriented and comfortable working with sales targets.
Organized and able to manage an assigned territory independently.
Honest, dependable and persistent.
Familiarity with Cagayan de Oro City and its commercial areas is an advantage.
Motorcycle and valid driver's license are an advantage.
We want a salesperson who enjoys being in the field and talking to customers, not someone who prefers staying in the office.
The ideal candidate is proactive in finding opportunities, follows up consistently, and understands that successful sales is not only about getting the first order—it is about developing customers who continue ordering and grow with the company.
Join LaPinoy and help us expand our frozen and processed food distribution across Cagayan de Oro City.